A social satire about our modern society that produces unsatisfied people by always selling them the next best thing, by convincing everyone they need and deserve more, making those who have everything not even realizing it, leading them to poor choices and often madness.
The main character has a beautiful and devoted fiancee, health and he makes a decent living. But by always searching for more, he starts to loose all of the above, plus himself and his dignity. His sinking is about half-way through when he first appears, which makes you wonder what's wrong with him and allows the movie to be grasping.
Jim Cummings is obviously a big Jim Carrey fan, too obviously in my opinion. It really felt like he was imitating his vision of what would have been Carrey's performance instead of really making it his own, which is actually not that bad but can be frustrating at times. Like his character, he seems to be searching for himself (as an actor) ; maybe there's a subtle message there related to the plot...
The story is too restrained in my opinion, it lacks daring, but still is quite clever and enjoyable.
Overall, even though this movie has its flaws, it's really worth watching.