Familia de alquiler

Almost a perfect movie, I absolutely loved it. I knew nothing about the movie going in, and it was so much fun thinking about the moral implications of what was going on, and thinking about the choices the characters make and about how things would unfold over the course of the movie. The movie has no weak spots in my eyes, I would have changed almost nothing about the film, and I don't want to give anything away so I wont mention what I would have changed but the movie is still a wow from me and wholly earns a 10/10 score.

It was going to happen at some point that someone turns this real life industry into a major film. The Japanese rental family introduces all kinds of moral issues.

Brendan Fraser's Philip is a struggling American actor in Tokyo. He doesn't buy into being a fake husband, father, journalist, or friend easily. He properly conveys the moral weight of the rental family while making the best of this situation.

This is potentially heavy material, Yes people's lives are affected, often for the better and sometimes for the worse, but it's handled in a lighthearted engaging way.

It may feel cliché the way things ultimately unravel but this is a smartly made film that leaves you with something to think about.

Rental Family is a film that just recently made it onto my radar, and I'm so glad it did. I'll always give a film starring Brendan Fraser a chance. I love him and have so much respect for his work. Once again taking on a dramatic role, Fraser proves his acting abilities here with a quiet, emotional performance that truly anchors the story. The film centers around Phillip (Fraser), a struggling actor living in Tokyo who takes a job at a "rental family" agency, where his work involves pretending to be someone in a stranger's life.

Most of the film focuses on Phillip's assignment as the father to a young girl who has never met her real dad, and it's through this relationship that the story finds its emotional core. There are other subplots as well, but I won't get into those details here. What really stood out to me were the moments of genuine emotion. There were scenes that had my eyes welling up, in the best way possible. The premise could have easily come across as something cheesy or sentimental, like a made-for-TV movie, but director Hikari brings a sense of maturity, charm, and humor that makes it feel grounded and authentic.

I never watched Hikari's show Beef on Netflix, though I've heard great things about it, and now I see why she's so highly regarded. This is a very talented filmmaker with a strong sense of empathy and visual storytelling, and Rental Family further proves her skill. I especially appreciated how the film explores the moral complexities of Phillip's job - a profession that actually exists in real life. There's a fascinating gray area here about whether what he's doing is right or wrong, and the film doesn't shy away from asking those difficult questions.

If I had one minor critique, it's that there are a couple of moments that, while effective, feel a bit emotionally manipulative - like the filmmakers were pushing a little too hard to make the audience feel something. That said, those instances are rare, and Rental Family still worked for me about 95% of the time. It's a heartfelt, thought-provoking, and beautifully made film that ranks among the best I've seen in 2025. When it hits theaters, I highly recommend giving it a watch.

We saw this at TIFF, including a great Q&A with the director afterward. Brendan Fraser is fantastic, as are several of the Japanese actors. The basic premise - that people can be rented to act as substitute friends or family - was shocking to us but is evidently a real part of Japanese culture. While there are numerous minor story arcs, two main ones are each quite compelling; one involving a fatherless girl, and another a fading old man. Their stories will make you both smile and weep.

Brendan Fraser plays an American actor who has been living in Tokyo for 7 years. His career has not been a success, doing things like toothpaste commercials. A chance gig has him connected with Rental Family, a business that rents out fake family members, friends, apologetic mistresses, etc. There are roles that specifically require a white man. His 1st official task is to play bridegroom, getting married to a young woman, who then can leave her family, ostensibly to go with him to Canada, but in fact for her to be with her lesbian lover.

In between other short-term roles, a couple of several-weeks continuing roles come up. One is to be a friend to an aging actor, under cover of being a journalist who wants to write his life story. Another is to play the long-lost father of a young girl, whose mother is trying to get into a good school, but believes that a single parent will not be acceptable. In both cases, the hiring client is not the subject of the relationship, so his acting skills are called upon. However, he gets emotionally attached, and complications ensue.

I saw this film at the World Premiere series of screenings at Toronto International Film Festival, with director Q+A. It seems that rental families are a real business in Japan, especially in Tokyo, where people are lonely, and psychotherapy is not easily available and socially disdained. Some businesses specialize in particular aspects, while others (like in the film) are generalists. Also, there are shrines around Tokyo, where, for a small offering, strangers can go to pray and meditate.

The situations are heartfelt, and Fraser does a good job playing the actor who is conflicted by playing a fake role in real people's lives. Recommended for those who are interested in a glimpse of the underbelly of Japanese culture.