Jaya Jaya Jaya Jaya Hey

Jaya Jaya Jaya Jaya Hey (Oh Win, Win, Win, Win) is a laugh riot that came out of nowhere. From the opening sequence, the film is clear in its ambition. To break open the systemic, sticky gender bias we all preserve in our daily lives. And from there, it goes deeper to flesh out related themes of domestic abuse, inequality, and matrimonial issues. And never does it stop pumping the humour while making statements about marriage and its typical workings. It's almost a satire but hits so hard that families watching this are bound to laugh out loud and then go back home to introspect. A wonderful cast doing a wonderful job is so rare and a laugh riot of this stature hasn't been done in the last decade in Malayalam movies.

The trailer for this film reminded me of The Great Indian Kitchen (a brilliant film about women's empowerment that you SHOULD watch) from the same industry. I thought, "Interesting. Curious to see HOW you're gonna tell this story, since it's already been told."

Fam, this was very different from TGIK. Jaya Hey takes a comedic approach to the storytelling and it really worked. I was afraid how they were gonna tackle a serious topic with a serious message, but just as it is the case with almost every Malayalam film, they've pulled it off.

The plot is simple, Jaya has aspirations in life. Wants to go to college, and do her own thing. The society has other plans for her. Married life is not what she thought it would be. Things fall apart and you can guess what the rest of the film is about.

The lead actors - great acting!! Story - kept it simple, life of an avg Indian housewife kinda plot - stuff that you'd have seen/heard of/watched in daily life. Writing - great!! There are two twists in the film that you won't see coming.

If TGIK was too serious of a film and too hard hitting for your liking, this is brilliant and you'll enjoy this, and I don't think that the comedic take takes away anything from the serious message at all. You'll enjoy this one.

There were so many moments in the film that I felt like this is something I'm so familiar with in real life and in cinema but never have I seen this portrayed with such fun and realism at the same time. Whenever domestic abuse news comes up people talk about various points where it should've stopped but those same people in Kerala will act like the family of Jaya in this film. This film opens up that hypocrisy in the most fun way possible. The character of Rajesh is very very familiar to me. The realism that may feel absurd to anyone outside of Indian culture is always pushed just a tiny bit so that it can be made into a fun movie. It is from Rajesh's action that I noticed the little tweak in realism. It is not enough to not call it realistic but still manage to do that so that the nuances are clearly conveyed in the most fun way. I'm really glad this became such a massive success in Kerala. There would be many Rajesh in the audience who would clap to this film and then go on doing the exact same thing to their wives.

JJJJH starring Darshana Rajendran in the lead and directed by Vipin Das is a clever laugh riot that looks like a spiced up and more cinematic version of "The Great Indian Kitchen" and deals with a highly pertinent and disgusting problem in our society. Special mention to the maker for choosing to stand with the protagonist all along instead of whitewashing the toxicity and two-faced behavior of her parents and in-laws. A group of fresh faces give hilarious performances along with the ever-reliable Basil, Asees Nedumangadu, Manju Pillai, Noby and Aju Varghese. DOP Bablu gives some fresh coloring to the outskirts of Kollam. Ankit Menon's music is fine even if the songs are unnecessary.

Must watch!

The movie has discussed periodically relevant social issues by smashing all the stereotypical concept existing in our society, Both hero and heroin outperformed, even all the characters were so realistic in nature.....Despite sending such a beautiful message to audience ... Director also brought humorous scenes.... Just watch it... The movie has discussed periodically relevant social issues by smashing all the stereotypical concept existing in our society, Both hero and heroin outperformed, even all the characters were so realistic in nature.....Despite sending such a beautiful message to audience ... Director also brought humorous scenes.... Just watch it...