Pepsi, ¿dónde está mi avión?

As far as documentaries go this one felt less one sided than most. It certainly keeps you rooting for John and his twenty year old dream to win a falsely advertised Harrier jet. But in the same token it really is a David VS Goliath story, and keeps it relatively light hearted. Pepsi is never overtly painted as the bad guy, and their Ad execs and creatives are allowed to chime in. John and his friend Todd share a great bond over climbing and it's heartwarming at times, especially the fourth and last episode.

If you don't know the end of the story DON'T look it up. I'm really glad I didn't!

As a docu-series goes it's fun , and has the usual twists and turns. Not a bad way to relax for an evening or two. It is not your average overdramatic drama, is mostly narrated by the actual people, with only a few scenes recreated. I dug it because I was a kid when it happened and never know the outcome.

In a perfect marketplace products win by offering the best mix of attributes for the consumer over the competition. When this is no longer the case things get more complicated. The consumer must be manipulated in some way the actual product takes a back seat. For perpetual underdog soda manufacturer Pepsi to dethrone Coca-Cola the answer was spending huge amounts of money on advertisements, and, as this film details, promotions.

It's interesting a billion-dollar corporation like Pepsi would not do all due diligence when creating and rolling out a major contest. You can be sure they were exacting enough to scrutinize the increased sales over the course of a promotion, but to not understand what they were offering and, more so, the rules where points could be purchased is beyond lax. The Pepsi Stuff promo, with a top prize of a Harrier jet, was such a gaff.

John Leonard, a young college student, bought into the idea of this contest. At first he tried collecting the points finding it rather futile. Then he read the contest rules after picking up a Pepsi Stuff catalog. Realizing enough points for the jet could be purchased at far below the value of the actual jet was the moment things began to get surreal. Having a very wealthy friend comes in now. The friend writes the check for the needed points and John fills out a winning points request for the jet and mails it to Pepsi with the check.

The whole thing sounds like a smart-aleck trick by a typical teenager. That, however, would dismiss the sma@$$ corporation trying to manipulate the buying behavior of the public, particularly the youngest who are likely most susceptible. The moral of this story is if your company is going to play this game you should prepare for all possible outcomes. Pepsi definitely got egg on their face, yet somehow came out of it with minor scratches. One can only imagine what the outcome may have been had this case received a trial by jury.

I find this case extremely interesting. The film did a good job of explaining the timeline of the case and explaining what decisions John Leonard made at various junctions. Truth is companies making the products we buy are master manipulators who dig right down into our pockets without very much moral fiber. In the current market Nike comes to mind recently taking their product out of thousands of smaller retailers. Their endgame can only be to extract more dollars from each sale, perhaps even making product availability less while raising that margin. It's kind of like if the company is big enough they get to write their own rules unless they make a major mis-step like Pepsi. That said, it doesn't look like Pepsi is hurting. This is an entertaining look at corporate shenanigans that is highly recommended.

When I first saw this documentary in my Netflix suggestions I was very entrigered by the title and I didn't knew this story so I took the risk and I immediatly started to see. After I finish it, I can tell this was a fantastic story very well narrated with some humour cleverly mixed. I love the way the story was told and the way keep pushing me to see more in the next episode.

I really enjoyed saw the perspective of a young kid vs one of the biggest companies in the world, and that inspired me a lot to never be afraid of battle for things we belive and want the most.

I think it's a story that everyone must see.

As Episode 1 of "Pepsi, Where's My Jet" (2022 release; 4 episodes ranging from 36 to 43 min) opens, we are introduced to the cutting edge ad campaigns by Pepsi in the 90s, as the cola wars raged between Coke and Pepsi. In 1995, Pepsi launched the "Drink Pepsi, Get Stuff" campaign, including "7,000,000 points: Harrier Fight" (the military jet that can take off and land vertically). John Leonard, a 20 yo from Seattle, facies that jet and starts plotting a way to collect 7,000,000 Pepsi points. At this point we are 10 min into Episode 1.

Couple of comments: this is the latest from documentary producer/director Andrew Renzo )("Ready For War"). Here he looks back at the stranger than fiction story of how a 20 yo took on Pepsi over the promise/offer to give a military jet if one collects 7 million Pepsi points. Of course I'm not going to spoil how it all turns out, but let's just say that lawyers get involved. Lots of lawyers. The tone of this mini-series is firmly tongue-in-cheek, none more so than by the protagonist, John Leonard, who lives to tell the tale now a quarter century later, and his "can you believe this happened to me?" way of talking to us. That said, even though it runs only 4 episodes, there is quite a bit of fluff in this, in particularly as Renzi reflects on Leonard's ongoing friendship to this day with another protagonist in the story. Totally unrelated: I kept thinking to myself that Pepsi's ad campaigns in those days were indeed very much cutting edge. Whatever happened to that? We need a new cola war!

"Pepsi, Where's My Jet?" premiered on Netflix last week, and all 4 episodes are now streaming. If you are in the mood for a light=hearted "stranger than fiction" documentary, I'd readily suggest you check this out, and draw your own conclusion.

I just read some reviews from other people and I don't understand why they think it was too long. It was only 4 episodes and the episodes are less than 40 minutes each. They go so fast!

I was hooked from the beginning. I knew nothing about this going in so I didn't know what the outcome would either. Some of the people in this documentary are funny, some are smart, some are stupid and some are creeps. It has it all.

Such an interesting story, I also liked the Philippines story and would like to hear more about that. So sad!

I know which I prefer (coke) and I know how I would have voted if I were on a jury deciding this case (there was no fine print - you can't say "it was a joke". It's like cheating on your wife then saying "it didn't mean anything". Give him the damn jet.) I laughed out loud in a few parts of this! Super enjoyable.