Sugar Babies

Watched at the 2025 Sundance Film Festival.

An somewhat interesting examination about the online subculture and the money and income aspects about online popularity and making. From the director who made Bama Rush which was one of the worst documentaries ever made, this one is a improvement with her approach as she focuses on Autumn who navigates her journey to earn money through the business of being a sugar baby through TikTok and her purpose to get to the goals she desires. Framing with some solid participants and interesting discussions about online culture, it offers the viewers an understanding of the modern generation to how modern times of the social media has changed the people and the online culture it creates when it comes to money making.

The characters being focused on are somewhat interesting because while they do end up being a bit annoying to which causes the engagement to fall apart, whether intentional or unintentional, it still maintains a solid observation to what we think about the social media landscape. However, I did wish there are a bit more substance to the reach because I feel like there could be more ways to explore these concepts around.