Art of a Hit

I found it through my library on Hoopla, which I think is really cool and notable-it's great when smaller films are accessible like that. The concept of "Art of a Hit" is intriguing: a quirky producer, a band hoping for their big break, and a mysterious castle setting. There are moments of suspense, with the producer delivering surprise appearances that add a bit of fun to the story.

Though the pacing felt a bit slow for my taste and I found myself getting bored, it's evident that a lot of effort went into bringing this idea to life. The film has unique quirks that make it charming in its own way, even if it didn't quite keep me fully engaged throughout. For those who appreciate unconventional storytelling and distinct atmospheres, it could be a hidden gem. While I personally didn't connect with it as much as others seem to, I recognize that this film may resonate more with certain audiences. It serves as a reminder that film ratings are subjective, and what might not click for one person can be a rewarding experience for another.

I found this indie drama to be uninspiring and boring. The actors had no chemistry and felt like they did not buy into or believe their own roles. They should have produced better music for the film provided that was a crux of the plot. The comical aspect failed to be conveyed as well amongst times of needed comic relief. I found the jump scares to be some of the only scary aspects of merit. But i found myself getting very bored and watching the ticker to see how much was left in the movie. I will comment that the sound design from a sound effects standpoint was very well done in contrast to the poor music used in the film.

Let's bring the reviews back to reality.

This is a low-budget rock and roll drama with a flimsy, forgettable plot and weak writing.

I had to watch it over three nights because it didn't hold my interest. I didn't want to give up on it.

It starts out with a grand vision of a washed up band attempting a comeback in a foreign castle somewhere. It never develops into a story with momentum. Theres lots of rock jargon and posturing, but thats it. Its definitely not a horror movie, and not much of a band story either. The band memebers have no depth. There's odd dreams indicating murder or horror, but these never result in anything.

The lead singer is so depressive and flat throughout the movie I wanted to end it for him. Actually, none of this cast is likeable.

The actors portraying the band come off as stereotypes. Its a dull, directionless film.

The high ratings are over- the-top and a perfect demonstration of insiders inflating the ratings for their movies.

Art of a Hit is a tone-deaf and off-key indie drama that, much like its band, has no direction or rhythm. Art of a hit is something Gaelan Connell should've studied prior to making this film, because pretty soon it's becoming apparent nothing seems to work: actors have zero chemistry and watching them pretend to be band mates and lifelong friends is a dull experience, the music isn't good enough to be featured in a daytime show, and the horror elements are scarce and unnecessary. Ryan Donowho's best days are long gone, James Earl is apparently supposed to be a comic relief but fails miserably thanks to the impotent script, Allie MacDonald and the rest also seem to have no idea what are they supposed to do. In lieu of wasting time on this roadkill, listen to your favorite rock songs and have a great time.

"Selling out" is a phrase whose significance depends on the decade into which you were born. Thirty years ago, when Nirvana broke down the barriers between the mainstream and the underground, the stigma of selling out - at least among certain groups and certain fans - was severe. The decision to sign with a major label broke up bands, split scenes and made a handful of people very, very rich.

To those who came of age during a great recession, a Trump presidency or a pandemic, selling out is as operative a concept as an eight-track tape. At a time when Metallica is cozying up with Mercedes-Benz and Megan Thee Stallion is collaborating with Popeyes on her signature brand of Hottie Sauce, the notion of a band pledging to stay indie forever seems prudishly strange, like a TikTok video of a pilgrim churning butter.

Art of a Hit opens as the last great wave of major-label acquisitions - the twilight era of the sellouts is coming to a close. In the movie's first scene, Excelsus (the film's fictitious late 90's alt-rock band) steps onto the sound stage at a major music awards show, unknowingly part of the final moment in modern alternative music history - a last moment when the shifting sands of alternative rock still held the possible for independent musicians to not only make their band their life, but their livelihood as well.

It isn't exactly a spoiler to say that, like so many other bands of that era, the success that Excelsus experienced during the first few moments of the film ends up being fleeting. Or that their effort to recapture that success a decade later when the ethos against selling out had all but been forgotten, proved nearly impossible.

Over the course of the next 90 minutes, and through beautifully shot and often intense scenes, the film follows the band as they try to record a follow up album with a storied producer in an equally storied studio in France. At the intersection of indie rock and commerce is a great deal of denial, useful self-deception on both sides. The artists maintain they'll stay true to their roots, meaning they'll never change - which is a strange relationship for an artist to have with their art. The labels and producers, meanwhile, convince themselves they can bend the bands to their will and make hits - a strange relationship to have with an artist you're pursuing for their art. These incompatible positions drive much of the conflict in 'Art of a Hit' as the bands lead singer (played by Ryan Donowho) squares off against the producer (Charlie Saxton) and then his band, and eventually against himself.

Part of the movie's appeal lies in rooting for the band to beat the odds - even when you know they won't. As Donowho's character descends into madness, the story becomes a cautionary tale about the impossibility of trying to maintain artistic integrity in a time now where that no longer matters.

Of course, there are plenty of indie artists who have never sold out and never will, but the creative team behind this movie seem to be suggesting that an artist holding a label at arm's length is like an alcoholic telling themselves they'll have just one more. No band ever thinks they're ever going to sell out, until, one day, they do.

To a child of the 90s like me, the "sellout" label still carries the stench of shame. It was a lot easier to swear allegiance to an indie artist when a commercial path to success didn't exist. Time marches on, and while hearing your favorite indie rock song during a Taco Bell commercial may be easier to swallow when you're considering your kid's college tuition, it still hurts.

One other thing to note: Though marketed somewhat like a horror movie, the film is not explicitly horrific, instead favoring subtlety. It's really a movie about the artistic process and the madness that comes with engaging in this process in an increasingly meaningless world. The music (covers of Jets to Brazil songs) is excellent, which should be expected given the film's theme. And punctuating many of the film's more intense scenes are surprisingly funny moments too.