Dick Wolf(I)

Worked as copywriter and/or producer of over 100 television commercials (1969-76).

(talking to critics about his 'Law and Order' franchise) "You guys don't report the financial aspects of how successful the brand is. The only reason the brand is that successful -- it's show business. No show, no business. You've got an actress sitting up here (Mariska Hargitay) who has received two consecutive Emmy nominations for a show ("Law & Order: Special Victims Unit") that everybody would describe as mature. I didn't see that much fuss made about it. You read about who's hot, who's not. These shows are never mentioned. We're not looking to be the hot show. That's not what the 'Law & Order' brand is about. It's about longevity and about repeatability and about staying on the air and being a profit center for NBC for years to come."