Glorifying the American Girl

We should encourage each other to smile indulgently at the antics and musical tastes of our great-grandparents. After all, our own great-grandchildren will soon enough be doing the same to us. In Glorifying the American Girl, the story of Gloria Hughes' ambition to be a musical star is appliquéd onto the Broadway extravaganza of a Florenz Ziegfeld show. We get songs, dances, fabulous costumes, show girls, ukulele plucking, comedy skits, a near-fatal accident, lechery, tearful farewells, love lost and love found and, of course, a big finale where Gloria's success is tempered only by the sadness of a love too long delayed, yet still made satisfying by the happiness of her two best friends. In other words, there's much to snicker about...just don't take your own all-too-soon-to-be-dated enthusiasms too seriously.

Briefly, Gloria (Mary Eaton) works with Buddy (Edward Crandall) and Barbara (Gloria Shea) at Heiman's Department store. Buddy plays piano while Gloria sings the latest songs so that customers will buy the sheet music. Barbara is a clerk. Buddy loves Gloria. Barbara loves Buddy. Gloria thinks she loves Buddy. When Danny Miller (Dan Healy), part of the song and dance team, Miller and Mooney, fires his latest Mooney at the company picnic, he spots Gloria dancing. Before long Gloria has left Heiman's and become the replacement Mooney. While Buddy pines for Gloria and Barbara pines for Buddy, Miller and Gloria travel the country with their act. They're spotted by a scout working for Florenz Ziegfeld and arrive in New York with big hopes and big dreams. It doesn't work out. But Gloria fights for a chance to show her stuff and lands a spot in the show. Danny, who is something of a lech as well as a good dancer, hangs around because of a contract he had Gloria sign. Now opening night approaches. But wait. Barbara has been hit by a taxi and is in critical condition. Buddy realizes he loves Barbara. Gloria goes on with the show. In a miracle of careless editing, Buddy and Barbara are in their seats, part of the happy, applauding audience as Gloria, learning at the last minute that Buddy and Barbara are wed, achieves fame.

What makes all this dated nonsense watchable is the innocence of the acting, the songs and dances, and, during the last third of the movie, the Ziegfeld Follies on stage. The Follies were lush, fabulous variety shows. We have an odd tableau that features nuns, a bishop, scantily clad girls and half naked chorus boys probably doing something religiously questionable; there's Helen Morgan sitting on a piano telling us another sad story in song about her man; here's Rudy Vallee singing to us that he's just a vagabond lover looking for the girl in his vagabond dreams; front and center are high-kicking chorines with none of the self- conscious angst of A Chorus Line; they just keep slapping the leather to the floor. And just before Gloria's big starring number, here's Eddy Cantor with an associate and a stooge doing a long comedy bit about a customer unfortunate enough to enter the tailor shop where Cantor works. While Vallee looks much like the self-satisfied, dirty old man he turned into, Helen Morgan is great. She could deliver a torch song like few before or since. And Eddie Cantor gives all us aging youngsters a chance to see what made him such a big star in vaudeville and on Broadway. The humor is ethnic (e.g., broad and Jewish), the timing is perfect and the routine keeps building. I don't know who his stooge was or the fellow who played Cantor's boss, but they were first-rate second bananas.

This movie was supposed to have had the Ziegfeld Follies sequences shot in Technicolor. Perhaps somewhere there is a VHS or DVD version that reflects this. Most copies I've heard of have just been slapped together as cheaply as possible with no color and, often, with a lot of chopping. In the version I have, Barbara's auto accident, Buddy's promise of love, their marriage and then their being seated in the audience while Gloria triumphs is cut and edited incomprehensibly. The movie is in the public domain and looks every bit of it. Perhaps not much of a loss, but it would have been good to have seen Morgan and Cantor under better circumstances.

Though the sound is sometimes weak and distant and the story is hardly compelling, there is still much of interest.

This is the only film with scenes from a Florenz Ziegfeld show. They are shot in two color (red/green) Technicolor. One shows a tableau and the other is a dance sequence. Both show elaborate Ziegfeld costumes.

Eddie Cantor's tailor act is really funny and there are several other vaudeville sequences as well. Mary Eaton's singing is fine, as is much of the dancing, both show and ballet style.

Just because I gave this movie seven stars doesn't mean it will be entertaining to everyone or even most people. Its main value today is to get a rare glimpse at one of the earliest talkie musicals, and also see and hear what a Ziegfeld show might have been like right before the famous showman went broke in the stock market crash of 1929. Florenz Ziegfeld himself actually produced this film, which features his Ziegfeld Follies girls. However, he was not at all happy with the final product, which flopped at the box office.

The movie actually does have a plot of sorts, although its purpose in this film, as in many of the early talkie musicals, is mainly to set up the singing and dancing numbers. This film, though, is unusual in that the plot does actually teach a little unexpected lesson on the price of fame.

The film opens with Gloria, Barbara, and Buddy selling sheet music in a New York City department store. Gloria and Buddy have been sweethearts since childhood, but Gloria wants a career before she settles down. To complicate matters, Barbara is secretly in love with Buddy. A vaudeville hoofer sees Gloria dancing at a store picnic and wants to take her on as a dance partner. They take their act on the road and are spotted by one of Ziegfeld's talent scouts. Back in New York at the audition, the Follies want Gloria but not her partner. Unfortunately for Gloria, though, she signed a five year contract splitting all her earnings with her partner. Gloria becomes the star of Ziegfeld's new show, and this sets up the lavish production numbers of the last third of the film.

Particularly entertaining in the Ziegfeld production part of the film are performances by Helen Morgan, Rudy Valee, and Eddie Cantor. You have to remember that this film was made before there was any effective production code, so you'll likely be shocked at the revealing nature of some of the costumes in the production numbers and some of the language used. Unfortunately, although the last third of the film was shot in Technicolor, the DVD version is in black and white. Also, because of the limitations of technology and the age of this film, there are many long shots of the production numbers with the Ziegfeld Follies girls that make it impossible to see the details of the lavish costumes and sets. However, in spite of its flaws, I'd recommend it to anyone interested in this period of history and these very early talkie gems of which so few are remaining in any form.

All of the versions floating around are in shaggy shape and most are incomplete. There is a fully restored version - I believe it is at UCLA - that has the Technicolor footage restored. Maybe someday we'll see the complete original version on DVD.

Mary Eaton, who played Gloria, had a hard time dealing with the loss of her fame as talking pictures left her behind. She died at the age of only 48 due to her chronic alcoholism. In contrast, her sister Doris, who never had Mary's fame, is the last surviving Ziegfeld girl at age 105 as I am writing this. As of the spring of 2009 she was still making public appearances. How odd that the star of one of the first talking pictures made on the subject of the price of fame would have a life that teaches such a sad lesson on that same subject.

The opening sequence of the picture is quite a sight to see, the way it was edited, the positioning of the sets and actors featured in the opening, and to top it all off, a few short clips from Ziegfeld's best known music from his best known music numbers (including "A Pretty Girl is like a Melody"). The rest is for all of you to see. It is available from Alpha Video and maybe a few public-domain distributors (do not expect to find it on DVD, it is a fairly rare film and I was lucky to get mine). The scenes that were shot in Technicolor are somewhat visible if you squint real, real hard. This is a 75 year old picture we're talking about here, it's amazing how much footage of Technicolor has survived since then, because there is so little of it. I originally purchased this picture to see what it's Technicolor sequences look like. I was very suprised though with how it turned out to be. Whoever did the choreography for this picture was a genius because the dancing is very well done. Adding it to your collection (whether or not you chose to do so) will certainly be worth your money.

For Ziegfeld research it's a must, and you get to see many of Ziegfeld's stars perform, but the sound is poor and there isn't a whole lot of conflict to drive the plot....

As a woman, it's nice to hear Mary Eaton speak frankly to her boyfriend (a dreamy Edward Crandall) about wanting to live a little and see what she can do before settling down and raising children. He's hurt, but not petulant or insulting (like every boyfriend/husband in ZIEGFELD GIRL and THE DOLLY SISTERS). He does wait for her and seems genuinely supportive of her success, before eventually settling for girl-next-door Gloria Shea -- who actually is treated pretty badly by the film, abandoned and hit by a car! Eaton discovers her boyfriend's moved on just as she goes out for the finale in the Follies, and you see the emotions hit her as she struggles under the weight of an enormous headpiece that cascades around her like a fountain.... OK, so it's not exactly heartbreak, but at least she doesn't die of alcohol poisoning or get slapped around like in the exploitational ZIEGFELD GIRL.

The production numbers are tame by Hollywood standards, and we wait the whole film to finally see one of Flo's evolving stage contraptions. Most of the numbers are arranged in tableau including a gorgeous "painting" of a mermaid being pulled from the sea in a fisherman's net as the Pope and neoclassical figures stand by. Tableaux don't make interesting cinema, but I was happy to see some man flesh in these scenes too as nearly nude males (like Johnny Weissmuller here) were apparently excised from the later interpretations of Ziggy's stagework -- ironic since Ziegfeld had his first success displaying the muscular Sandow, so you know he wasn't shy about it.

Eddie Cantor has an overly long vaudeville scene as a Jewish tailor, but is actually funnier in a brief exchange with a haughty showgirl, Rudy Vallee might have been a somebody back then but he sure doesn't show it here. Helen Morgan sings her signature torch song from atop a piano (a schtick she invented by necessity as she was too short to be seen in many music halls). She is excellent in the film APPLAUSE which also came out in 1929 where she played an aging showgirl trying to keep her daughter out of theater life, but unfortunately her performance here suffers from the antique recording.

Ted Shawn is the imaginative choreographer who arranges the dancers as exotic animals, graceful swans, and nouveau beauties clutching glass globes. Shawn would create the Jacob's Pillow dance festival and was instrumental in forming a uniquely American branch of Modern Dance.

There's a lot of history here, and the opening montage is almost Fritz Lang-esquire, but I wouldn't try to show the whole film to any of my friends. The film quality is terribly uneaven, suggesting inconsistent filmstock. Silent footage from a premier was spliced in so we can get a glimpse of Ziegfeld and Billie Burke, as well as other Broadway dignitaries of the age. It's a tragedy the technicolor scenes are lost (at least, not a part of the Alpha Video release). All-in-all it's not a bad film, the pre-code heroine isn't "punished" for having career ambitions but she experiences some bumps and bruises along the way (by her selfish mother and an unscrupulous manager). She loses the cute guy but he comes to congratulate her when she stars in the show and that seems like a fair compromise; much better than the plots that would slap down any woman who dared to have her own goals in later films.