The End of the Road

In Duluth, Minnesota the premiere theatrical showing of this film (2 December 1919) was restricted to a group of "physicians, surgeons, nurses, clergymen, social hygiene members, newspaper men and women and prominent welfare workers" under the auspices of the Minnesota State Board of Health. The ad in the Duluth Herald (1 December 1919) read; "THE END OF THE ROAD" is the most abused and praised motion picture that was ever produced. It throws the light of truth on an unsavory subject, the importance of which has too long been evaded throughout the nation. The comments of those who view this picture tomorrow will be announced, whether they are in endorsement or in censure of the way the theme is handled." This was all Publicity stunting, because it also stated the general public would see it starting 4 December, without any possibility of it being banned. It had been shown earlier in the year at the Duluth YWCA.