Squaring the Circle: The Story of Hipgnosis

Mixed bag, this film is. There are some redeeming moments of discovery, though. Lots of redundant imagery which is ironic, because this film reveals the kernels of Storm and Po, the creative duo who created lauded LP covers from the 70s and beyond. Anyone who is a graphic designer or photographer might be quite interested in certain portions of this film. Generally, I felt that most of the moments when Po is featured are like his ego is taking an extended bubble bath. But my review is not intended to discount his fine creative output, back in the days long before Photoshop. If you're enamored of a large host of Chirping Musician Heads, you might adore this film. Led Z members, Paul McCartney, Peter Gabriel, and a few from 10cc all share opinions. To be expected, just a handful of women are featured. For the back story on certain LP covers, the producers linger far too long, and the tone seeps into the arena of hagiography. The running time could have done with a tighter edit. Ironically, the final moments are rushed and a bit maudlin. Like many docs, it's neatly wrapped up with a tidy bow: just a few, perfunctory sentences. Believe it or not, I somewhat recommend this film, apart from the above reservations.

As "Squaring the Circle: The Story of Hipgnosis" (2023 release; 101 min.) opens, we are introduced to, Aubrey "Po" Powell, one of the founders of the (album cover) art design group Hpygnosis, reminisces of what life was like in Cambridge 1966, and how he met Strom Thorgeson, the other o-founder. In their circle of friends and acquaintances were Roger Waters and David Gilmour, leading to the breakout debut album cover design for Pink Floyd's second album, 1968's " Saucerful of Secrets". At this point we are 10 minutes into the documentary.

Couple of comments: this documentary is directed y none other than Anton Corbijn, best known for he working going back decades with Depeche Mode. Corbijn must've called in a lot of favors. As he gets tons of top notch rock stars to serve as talking heads, including Paul MacCartney, Peter Gabriel, Jimmy Page and Robert Plante, and many others. If you grew up in a certain era, much of this will be familier to you already. All that said, it makes for a entertaining if straightforward documentary with very few (if any) truly new revelations. Thai said, in the 15 years that Hypgnosis was active (1968 to 1983), they truly were the gold standard of rock album cover deigns, no question about it.

"Squaring the Circle: The Story of Hypgnosis" was made in 2022 but not released until earlier this years. It played a number of film festivals before starting to stream on Netflix not too long ago. The movie is currently rated 92% Certified Fresh on Rotten Tomatoes. Which seems a bit too high to me. Regardless, if you love(d) vinyl records, the album cover design was a crucial element of the overall album experience, and I'd readily suggest you check out "Squaring the Circle", and draw your own conclusion.

Saw this at the 2023 Sundance Film Festival

"Squaring the Circle (The Story of Hipgnosis)" is a documentary about Storm Thorgerson and Aubrey "Po" Powell, the creative geniuses behind the iconic album art design studio, Hipgnosis, responsible for some of the most recognizable album covers of all time. This is director Anton Corbijn's first documentary feature and for the most part, it was pretty entertaining and well-informed.

Prior to seeing this I had knew about Storm Thorgerson's work and his impact with album covers and I was a big fan of Pink Floyd growing up and this documentary was pretty interesting to learn about the personal stories behind the iconic album covers, the life of Thorgerson's work, and listening to many well-known musicals explain their sides of the story and the personal impacts.

The visual presentations was pretty good, the interviews from each participants all felt purposeful and informative, and the overall experience of this documentary was a joy to watch. Some complaints I have were that since the soundtrack relies mostly on songs from Pink Floyd, some of the songs were used inappropriately where the tone and soundtrack didn't mention the scenario. Including there were some segments that could have been edited out as they felt like filler.

But the overall experience was pretty fun. Fans of Pink Floyd or well known 60s, 70s, or 80s music fans will have a good time watching this film.

Rating: B.

This documentary might seem a bit of a deep cut from the outside. The story of a design studio focused on record sleeves. Is it not all a bit boffiny. Well yes a little, but Hipgnosis do have quite a pedigree and with Anton Corbijn at the helm here, what transpires is a celebration of experimentation and creative expression. We all know the artwork. Pink Floyd, Led Zeppelin, T-Rex, Wings... er, 10CC but who was behind it all? Storm Thorgerson has a profile doesn't he. That's the (excellent) name you think of, certainly if you've been through art school. Po Powell though might be a bit more obscure. The other cofounder, he leads us through the 60s psychedelic boom, those early fumblings as they figured things out, LSD indulgence, riding their luck and falling on their feet, all whilst playing with visuals not seen anywhere else in pop culture. There's lots of voices here though, Dave Gilmour and Roger Waters (not together of course), Robert Plant and Jimmy Page, Paul McCartney, Noel Gallagher who sums things up beautifully saying "They represent the golden age of the music business, where people believed that music was art and it could change the world. Whereas now music is a commodity". There's as much about the environment and culture they worked in as how they actually created some of these works, but there's enough to keep every viewer happy. Whether it's terrifying stories of Zep's fearsome manager Peter Grant or Peter Saville hinting his inspiration for Joy Division's Unknown Pleaures. It's a fascinating story, made up of hundreds of little stories that paint a picture of a dizzying group of artists all feeding off one another, both good and bad. Egos, excess, flying pigs.

This story was in the era of my tween, teen, & young adult years. I had never heard of Hypgnosis but it peaked my interest with all the Rock Celebrities and the amazing photography. With that said I feel really, really old seeing Jimmy Page with white hair and Robert Plant nearly bald. The band's tour highlights were awesome as well. I could have watched hours of this, if it had been longer. So nostalgic, so informative, so sad to see those days end because we no longer purchase and play LPs. When I was young I loved nothing better than getting an album with an amazing cover. It truly was an art form under appreciated at the time. The back stories to all of the album covers Hypgnosis created were funny, ridiculous, passionate, entertaining, and enjoyable . This documentary needed to be told. Thanks to the producers for bringing back those memories that will forever be frozen in time. I plan on watching at least two, maybe three more times.