One Man and His Shoes

This piece was brilliant, I learnt so much from it. Having an interest in both basketball and trainer culture, I was interested to see the journey of the brand and the marketing decisions that made it so hugely successful. Until I saw this I had no idea the journey of the brand was so complex. The archive was put together wonderfully and subject matter was delivered in the perfect tone of voice to do justice to the enormity of the cultural phenomenon of Jordan.

Not sure what ksaifert-18007 was watching. Jordan is flavour of the month along with general reflection. This film serviced both, it was a great summary of a moment in time socially and economically, not just in the US but the west in general

It gives a great insight in to what was a golden age for basketball shoes and the Air Jordan-tm. Does Michael Jordan (M.J) have responsibility for deaths of children and adults, that happen because of the way his name was used in Marketing shoes. The area's that sell his shoes are some of the most deprived area's of USA and having these shoes is a status symbol. It seems that M.J did care and talk to families that lost there love ones. At what point did M.J dictate marketing in way where they were sold and could he have stopped it?

Fascinating look at the origin story of brand Air Jordan and the marketing and PR machine that built it into the company it is today.

Great contributors - including legends like Peter Moore, Sonny Vaccaro, David Falk, David Stern. A brilliant companion piece to The Last Dance if you're interested in the legacy of Jordan beyond the court and the NBA.

And explores some timely and important issues around corporate accountability and the crimes that have plagued these sneakers and the way they have been marketed and released since the late 80's.

Fantastic soundtrack, rare and engaging archive footage. Highly recommended. 9/10

Thoroughly enjoyed this film. It delicately explores the incredible back story of the PR machine behind the power of the Air Jordan brand and the inner workings behind its success, both good and bad. The archive has been collected and compiled beautifully and really give a seamless insight into the journey of the huge cultural impact and legacy this collaboration had. Great soundtrack makes it even more of a joy to watch.