En el blanco: El ascenso y la caída de Abercrombie & Fitch
Título original: White Hot: The Rise & Fall of Abercrombie & Fitch
CALIFICACIÓN DE IMDb
5.8/10
5.5 k
TU CALIFICACIÓN
Todos los chicos populares la usaban. Este documental explora el reinado de A&F de finales de los 90 e inicios de los 2000 y cómo prosperó basado en la exclusión.Todos los chicos populares la usaban. Este documental explora el reinado de A&F de finales de los 90 e inicios de los 2000 y cómo prosperó basado en la exclusión.Todos los chicos populares la usaban. Este documental explora el reinado de A&F de finales de los 90 e inicios de los 2000 y cómo prosperó basado en la exclusión.
- Premios
- 1 nominación en total
Jennifer Sheahan
- Self - Former Store Employee
- (as Jennifer Liu)
Anthony Ocampo
- Self - Former Store Employee
- (as Dr. Anthony Ocampo)
Treva Lindsey
- Self - Professor of History, Ohio State University
- (as Dr. Treva Lindsey)
Kjerstin Gruys
- Self - Former A&F Merchandiser
- (as Dr. Kjerstin Gruys)
Opiniones destacadas
There was so much more about A&F, as well as the Wexner empire.
We needed more tracing the money trails and payouts.
Sexual harassment was barely detailed.
The diversity officer was allowed to not answer questions asked.
This was basically the video version of a wikipedia entry.
Why then did I give it five points?
At least it brought the topic up about corporations and branding, targeting consumers, and the impact CEO's decisions can have on consumers' lives and perceptions.
Really, however, it was superficial, which is very sad.
We needed more tracing the money trails and payouts.
Sexual harassment was barely detailed.
The diversity officer was allowed to not answer questions asked.
This was basically the video version of a wikipedia entry.
Why then did I give it five points?
At least it brought the topic up about corporations and branding, targeting consumers, and the impact CEO's decisions can have on consumers' lives and perceptions.
Really, however, it was superficial, which is very sad.
This wasn't the best documentary I've ever seen, but it was interesting. All the people reviewing it on here saying how whining is annoying and don't get so offended, blah blah- are doing the same thing by writing dumb reviews. You can't discriminate against people as an employer. What they did was wrong, period. It's not okay to discriminate against looks, race, etc. And the sexual assaults? Even worse! They could've dived deeper into that aspect. It was a garbage company who only wanted hot white people to work for them. To all the offended right wing whiny hypocrites reviewing- thanks for the good laugh lol.
I hate writing reviews but decided to write this one after reading several clearly biased reviews on this documentary.
Coming in 2 minutes shy of the 90 minute mark this documentary can give you a bit of whiplash. Brace yourself for a fun but bumpy ride.
What they got right. The former staff interviews hit all their proper marks. The background info on how A&F came to be and how it took itself down by their own policies as informative as reading a NYT write-up about it.
What they got wrong,. Wwll that's easier to explain. They needed more time. I can't believe I'm going to say this but I think this should have been a 2-3 part documentary wat 40 minutes each episode. The reason why I say this is because it truly was rushed. Nothing new was brought to light. No deep dive. It was like the cliftnotes version of what happened.
Yes, we know A&F had a inclusion problem but give me some background on why. Meaning, there are several companies at the time that marketed the exact same way. Yes, they briefly mentioned Polo and CK, but what happened to Structure, Express, Banana Republic? Just my opinion, but I do believe they needed more time to bring in their point.
I could go on and on but I think those were the key things I wanted to point out.
Coming in 2 minutes shy of the 90 minute mark this documentary can give you a bit of whiplash. Brace yourself for a fun but bumpy ride.
What they got right. The former staff interviews hit all their proper marks. The background info on how A&F came to be and how it took itself down by their own policies as informative as reading a NYT write-up about it.
What they got wrong,. Wwll that's easier to explain. They needed more time. I can't believe I'm going to say this but I think this should have been a 2-3 part documentary wat 40 minutes each episode. The reason why I say this is because it truly was rushed. Nothing new was brought to light. No deep dive. It was like the cliftnotes version of what happened.
Yes, we know A&F had a inclusion problem but give me some background on why. Meaning, there are several companies at the time that marketed the exact same way. Yes, they briefly mentioned Polo and CK, but what happened to Structure, Express, Banana Republic? Just my opinion, but I do believe they needed more time to bring in their point.
I could go on and on but I think those were the key things I wanted to point out.
The next documentary some other channel is going to make is "Woke Hot: The Rise and Fall of Netflix". It will be about how a channel that started with a pretty good marketing angle decided to start ramming identity politics down people's throats in one disaster unpleasant project after another and crashed and burned.
Here it is Abercrombie & Fitch. I really thought they were going to tell the story of a venerable company, the once high quality brand that went too postmodern, lost its way, started producing its clothes in China and hence lost both its respected old world name and reputation for quality clothes. That might have been an interesting story.
Nope. Not even close. It turned out to be yet another (how many is it now?) story about people complaining that some company isn't nice to them, and whose brand was "too white" and actually glorified good looking people, and where does that leave the ugly and fat people out there? Excluded. This is where my niece would come in an say "do you want some cheese with that whine?" For me, the new stock phrase is that these are now "The Days of Whine and Poses".
It did have one salutary effect -- it shows pretty clearly what is wrong with the civil rights laws in this country. If some company wants to push a particular "look", a "brand" -- something that involves a message that appeals to a particular demographic, what business is it of anyone but their stock shareholders? A Hip Hop/Rap fashion magazine might push African themes, or Urban themes, with the corresponding black people to sell them. Country and southern whites might want the same, or someone wanting to tap into the Laplanders ethnic group might want to find some Lapps to have as spokesmen (shriek, "but, but you should say 'spokespeople', grief, I'm feeling faint.") It's all too boring and silly.
To be fair, me and the wife had decided the day before to cancel Netflix, but in wandering around the channel seeing if there was anything I wanted to watch before it turns off, this came on, and it simply confirmed why Netflix is utter garbage now. It's too bad, it used to not try my patience every night, but it's too much.
Here it is Abercrombie & Fitch. I really thought they were going to tell the story of a venerable company, the once high quality brand that went too postmodern, lost its way, started producing its clothes in China and hence lost both its respected old world name and reputation for quality clothes. That might have been an interesting story.
Nope. Not even close. It turned out to be yet another (how many is it now?) story about people complaining that some company isn't nice to them, and whose brand was "too white" and actually glorified good looking people, and where does that leave the ugly and fat people out there? Excluded. This is where my niece would come in an say "do you want some cheese with that whine?" For me, the new stock phrase is that these are now "The Days of Whine and Poses".
It did have one salutary effect -- it shows pretty clearly what is wrong with the civil rights laws in this country. If some company wants to push a particular "look", a "brand" -- something that involves a message that appeals to a particular demographic, what business is it of anyone but their stock shareholders? A Hip Hop/Rap fashion magazine might push African themes, or Urban themes, with the corresponding black people to sell them. Country and southern whites might want the same, or someone wanting to tap into the Laplanders ethnic group might want to find some Lapps to have as spokesmen (shriek, "but, but you should say 'spokespeople', grief, I'm feeling faint.") It's all too boring and silly.
To be fair, me and the wife had decided the day before to cancel Netflix, but in wandering around the channel seeing if there was anything I wanted to watch before it turns off, this came on, and it simply confirmed why Netflix is utter garbage now. It's too bad, it used to not try my patience every night, but it's too much.
Start your own brand or wear another. The time spent interviewing, court appeals, etc.. you could of all got together and made some brain storming on creating a brand to reach your ideal demographic and employing your « ideal look ». Compete against the brand you find unjust and let the customer determine your success. And Calvin Klein, Ralph Lauren, etc... they were any different ??? I am not blond, nor American. Their store perfume gave me a headache every time. I still say bravo to A&F for creating a brilliant successful brand. Can you do that?
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Detalles
- Fecha de lanzamiento
- País de origen
- Idioma
- También se conoce como
- White Hot: The Rise & Fall of Abercrombie & Fitch
- Locaciones de filmación
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- Ver más créditos de la compañía en IMDbPro
- Tiempo de ejecución
- 1h 28min(88 min)
- Color
- Relación de aspecto
- 1.89 : 1
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