Bright World: So It Goes

A wonderful masterpiece. The director masterfully manages the emotionality he wants to communicate, which makes it a refined and moving piece. The delicate performance of Sarah Winter and the interpretive strength of Evan Williams accompany a beautiful and heartbreaking song. Impossible not to cry when you see it. Congratulations to the entire cast and crew.

The video thrilled and moved me. Strength, sweetness, poignant. A particular atmosphere that captures you and makes you part of this masterpiece. A wonderful, intense interpretation of Evan and Alex, a profound, true, unique director. His style stands out among all. Thanks to all of you.

#Soitgoes this song was my favourite on Evan's album Cloud Parade. Evoking any amount of emotions which was taken to another level when I attended the Premiere on the 26th. Alex's vision for this song took me to another place from where I had been previously with the Song. Sarah Winter I found mesmerizingly beautiful and the interaction with Evan was so heartfelt. A brilliant collaboration that produced a magically majestic piece of theatre/art.

Beautiful video! It seems like more like a short film than a music video. Kudos to Evan, Alex, Sarah, Nicki, CowHouse Films and everyone involved. Hope to see more from this team in the future.

I was present at the Premiere of the music video of "So It Goes" on June 26,2022, and I haven't stopped thinking about it since. While Evan's song is so beautiful, and the lyrics so meaningful, this song in the video of Alex's vision is truly a thing of beauty. The cathedral setting, Sarah's dancing, her interaction with Evan evoked so many emotions. Art such as this is what keeps us going through the sometimes mundane and tough times, and brings joy.