Hitmakers

Creatives at work seem like a good concept, but that many people in a room with different personalities, ideas, talents, experience and concepts tend to clash. Some artists are looking for something new and fresh but that doesn't come across so easily. The writer's voices are fantastic though. Wish could hear singing from them more than writing as the songs seemed to rushed.

But what we wanted to see was the process and the magic that happens when the lyrics and the melody and the production hits an aha moment. We saw no actual writing or collaboration or content creation. Apparently the editors thought that the manufactured personal drama and hastily thrown together cuts were of more value. Nova Wav and Sevyn were the only adults in the room. And towards the end you could see everyone just chasing their publishing splits on the records, not the creation of a truly great song. When just being in the room makes one a "writer" and these "writers" get put into all these rooms to write for huge artists, is it any wonder that they have credits on a lot of hits? Of course they do, thats how the machine works. And finally, now it is completely obvious why music has been sucking so bad lately. Its not an artist suffering over one song - rewriting and rewriting- sometimes for years like leonard cohen to give something precious and long lasting to the world.. no. Now there is only these handful of narcissists sent from room to room, artist to artist, regurgitating cliches and inauthenticity. Sevyn is amazing. I wanna buy her records. And NovaWav is amazing. Too bad we didn't actually see any writing happening. Please, someone, give these writers permission to bring back content, humanism, and some raw unadulterated truth. Cherry? 🙄

This show epitomises the problem with our culture. Whether it's art, film, architecture or music, it's no longer about creating something beautiful and timeless. Instead it's all about celebrating huge egos who don't actually create, they collate, rehashing ideas much like AI. Every song here sounds familiar. A bunch of cliches sung to a beat. It's music made by a computer... and it sounds like it. The show does little to reveal a process, rather we get to see people trying to act cool and talking crap. I couldn't sit in a room with any of these characters for more than 5 minutes.