Trama

. Discovery Channel's new occupation-reality series TRUCK DYNASTY follows a larger-than-life family who transform average trucks into the loudest, most coveted, and eye-catching custom creations around. Florida's Apocalypse Manufacturing owner Joe Ghattas is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars, and elite supermodels. Alongside his wife and co-owner Ashley, he designs, fabricates, and sells these outrageous custom creations. No design is too wild for them to build - ranging from an Apocalypse Hellfire with a pull-out mobile kitchen for legendary chef Guy Fieri or an Apocalypse Super Truck with superhero branding for NBA champion Shaquille O'Neal. With the support of his in-laws, who run sales and marketing for the business, Joe is on the brink of breaking through the fiercely competitive marketplace to establish an American auto brand in a category all its own. TRUCK DYNASTY showcases next-level creations built to conquer land, water, and everything in between. From a high-water emergency response vehicle built to traverse storm-related obstacles to amphibious and off-roading trucks outfitted with showers and cook-tops, each episode gives viewers exclusive behind-the-scenes access into the creation of each custom build, and the team that makes it all happen - with hard work, humor and big family energy.—Jerry E