scraggymagic

Another instalment on the Big Brother franchise. Under TelevisaUnivision leadership, the show achieved viral success in Mexico, restating Televisa's force in mass media and spanish-speaking global pop culture; a comeback not seen in years.

14 celebrities live together in a house for 10 weeks, being voted out one by one by the public until the winner gets the $4,000,000 pesos prize. Housemates are recorded and broadcast live 24 hours on streaming TV channel ViX.

Unlike the past "La Casa de los Famosos" branded shows aired on NBC's Telemundo, the current instalment got a praise for not relying largely on deriding participants, exposing conflicts or creating drama for panellists and audiences within the show. Producers took care on showing the best of the housemates lives, interests, stories, feelings and interactions; although with a less strict set of competition rules, creating wide confusion questioning all of the housemates doings, even the minimal ones.

Nevertheless, social networks were flooded in controversy. Production unclear set of really specific and elaborated rules, broke into massive criticism, uproar and social networks ravage phenomenon.

Having a sympathetic, enjoyable and sufficiently respectful cast and hosts, Televisa made a mistake promoting the show under the "scandal" and "morbid" tags. Airing it mainly on channel 5 and Las Estrellas on sunday prime time, audiences were accustomed to high drama and troubled social relations.

The show got an unjustified backlash as audiences were expecting drama that was not seen on-screen, therefore they triggered over small details, convinced something was wrong within the participants or the production itself. This channels active market segment is relatively new on the internet, as it's aimed towards low to lower middle classes, not used to the web's etiquette; they were expecting hard opinions, scandal and fuss, so they poured social networks with hate, speculations and conspiracies regarding production, demanding as a "right" the show to be made the way audiences wanted. Viewers had their favourite housemates, supporting them with love and care, but many didn't and threw hate indiscriminately, not knowing how to behave on the internet. A percentage of the fandom acted so childish, like out of a 2012 fanfic cartoon/gaming haters -esque internet affair. Funny enough, viewers demands were justified by self-proclamation on being different than audiences in the past, stating that Televisa can't fool them like before. Ironically, without the right understanding of how TV productions work, as well as reality TV, TV competitions, business model, audience segments, ratings, etc; many viewers still fell under Televisa's "traps", and kept watching the reality and engaging on social's. If producers didn't want that kind of reactions from the audience, why did they promoted the show for average Televisa viewers?

Regarding the competition fraud claims, perhaps not enough production crew on-site, or supervisors oversaw the competition rules and development; or it was not the main focus.

Even with hosts and producers doing their best to listen to audiences, with such a gigantic viewer scope, it became impossible to satisfy market segment demands, which in turn triggered more backlash.

Sponsors where prominent within the house but never annoying, brands like Sedal (Sunsilk) and Holanda (Heartbrand) even got extra advertisement by housemates ideas.

Highly enjoyable if you want a conflict-free Big Brother and having one of the two teams being so loyal so true to themselves 'til the end of times.

Don't watch if you're looking for strict rules, punishments, drama or fights.