What could be cooler than having a screen legend hanging out with you, offering you dating tips? This classic 1972 comedy written by and starring Woody Allen gives him two, one the specter of Humphrey Bogart, the other a young Diane Keaton just working her way into film.
Woody plays Allan Felix, a film critic who has just been dumped by his wife and sets off to fill the hole in his heart. "I'll get broads in here like you wouldn't believe," he tells himself. "Swingers, freaks, nymphomaniacs, dental hygienists." But when even the nymphomaniac complains about his getting fresh, he realizes it won't be so easy. Enter Bogart, appearing in a series of fantasy sequences, and Keaton, very much a part of his real life as one-half of the married couple that jumps in to help Allan out. Alone amongst women, she can see Allan as a worthwhile guy, especially with their shared love for apple juice and Darvon.
"Play It Again, Sam" is a bit of an anomaly for an Allen comedy. It's set in San Francisco, not New York, and is directed by Herbert Ross rather than Allen himself. But it's very funny, kind of poignant, and a clever way of examining the foibles of hooking up, circa the 1970s. A number of comic vignettes examine the various ways seeking out the opposite sex can go wrong, on the dance floor, in a Chinese restaurant, in a bar. My favorite has to be the museum hottie with the pneumatic voice: Only an Allen movie would have its best punchline be about committing suicide.
The central point of the film, as brought out by another apparition only Allan sees, his ex-wife, is that the world is broken up into watchers and doers, and Allan the film critic is too much the former. Bogie gives him much the same advice, but Bogie and the ex-wife don't exactly get along in Allan's daydreams, leading to awkward moments. "Don't listen to him!" "Don't listen to her!" "Fellas, we're in a supermarket."
Besides, as Allan notes, it's one thing for Bogie to get slapped, another thing for him: "Your glasses don't go flying across the room."
Other than "Annie Hall" and "Sleeper," this is the best of the early Woody Allen comedies, another way of saying the best of Woody Allen. Ross's unpretentious style keeps the focus on the humor and the performances, and even makes Allen seem a gifted physical comedian, which he isn't. Keaton is a terrific foil for Allen, both platonically and as it turns out, otherwise, while Tony Roberts as her husband (this being his first of many Allen films, too) makes for a wry straight man with his constant phone calls and his appearances in some fun fantasy send-ups, the best of them in Italian.
You really like the characters in this one. Empathy can be a powerful weapon in comedy, something Woody apparently forgot as he moved into his Bergman phase. The ending is neat without being satisfying, the dream sequences aren't used to their full potential, and some of the rape jokes sound really bad all these years later. But you laugh a lot watching this film, a nice vehicle for Woody's observational humor and for seeing the game of love played in its most ineptly enjoyable form.
