Well I didn't watch this show on cinema, I watched it about 2 months after the actual premiere and it is showed on cable TV.
Well the story was quite good, it tells about 2 individuals that had problems with love (similar to each other) and apparently been told in both male and female point of view, is quite original but still fall short to grab the audiences. The fact that they used unknown actors has its own pros and cons. Some actors actually put a spice on the movie but the other just made the movie look dull, and destroying the over all illusion.
Now the major problem is on the mise-en-shot, the director or the producer can spend more money on lighting or learn how to use it properly. I mean don't they know that neon light give out green light. If they going for the Matrix green look that's understandable but the matrix uses high power neon light to clear up the shadows. The second thing is the shadows, there're so many shadows build up on the actors, especially neck and below the eyes, and this just make the over-all scenes look dull. Don't get me wrong I know they use lighting in certain part of the movie
but people haven't you heard about white balance and if you mess it up already use the gamma correction or the RGB color balance or even re-shot. Believe me re-shooting is better than leaving the scenes as it is, since one of the major factors of a movie is over all visualization.
Money is not the problem here believe me I seen movie with very little budget do wonders, oversea and in Malaysia it self. The Blair Witch Project, The beautiful washing machine just to name a few. The camera shouldn't be a problem also, is you can used film in all of the scenes be different. Michael Mann Collateral and the up coming Miami Vice used Digital video and it looks great, is different some people might not like it but is has that x-factors that put it on different class above the rest. Or you can change the frame rate to 24p, some high end digital camera has that now like canon XL-2, hell some short film uses mini dv cam and the visualization looks amazing.
Well I guess is just they did spend more time during the post production period and do a bit more research on how to handle things. If they did that believe me it will make this movie a much better movie. Neither the less it was a good effort, hope they'll learn from their mistake and correct it on their next project.