Guerra de likes

A Mexican dramatic comedy. It is about two influencer who have known each other since high school and collide over the gruesome life they have in the past. Quality. Entertaining Ludwika Paleta and Regina Blandón make a spectacular dumbbell, they seduce with their performances, especially Ludwika. A well-thought-out story, albeit with some loose ends. The immaturity of modern virtual life exposed. Living by appearances. Of how important the followers of social networks are and of pretending what we are not, of always being us. Of how much we stop living reality to pretend something virtual. From the excessive use of social networks. Of what sometimes friendships tend to occur with the people we least believe and of the damage we can do to others. How little or how much we can value friendship. It roughly shows how immature human beings are to deal with the things that happen to us. Better than crazy about change and justified if it is. A movie for a pleasant Sunday.

As a Mexican who loves Mexican cinema, it has been disappointing to see the current state of mainstream Mexican cinema in the last 10 years. Good movies either don't get released to the mainstream or all we get are lazy and predictable comedies that often make good amount of money. Don't get me wrong, this movie still suffers from many of the problems almost all Mexican comedies have suffered from recent years: 2-dimensional characters, predictable jokes, and a dull writing in general.

However, because of the extremely low bar, I would also argue that films does better than many of its predecessors like Cindy La Regia or Lady Rancho. First, unlike many other many other Mexican comedies, this film actually ridicules "Whitexican" culture. For those who don't know, "Whitexican", refers to those Mexican people that are usually rich and white who reject Mexican culture, overly westernize themselves, and usually only associating themselves with European or American culture. The film actually encourages the audience to embrace their Mexican identities like when the protagonist talks with Mexican slang such as "chido" because I'm a sole believer that Mexican Spanish slang is one of the best languages that can be put to film as seen with movies like Y Tu Mamá También, Amores Perros, and anything Luis Estrada ever made. Moreover, this film doesn't over rely on sex jokes, cheap slapstick comedy, or the overuse of curse words, instead, most of the jokes have some originality to them while some of them are a little awkward but still passable. I think all the main actors bring a lot of charismatic energy to the screen that make the rather mediocre main characters more fun to watch, specially Regina Blandón.

On the other hand, even though that characters didn't have much depth to them, the writers did avoid using the usual stereotypes that can be seen in many other Mexican comedies. For instance, when I thought that Loreto Peralta's character was going to be the classic whiny rich girl stereotype, I was pleasantly surprised by the extra level of self awareness that her character brings to the film.

In addition, the soundtrack is great and the editing also not bad as it really makes the first act seem a lot more interesting than it actually is on paper. Finally, even though the moral of the story is delivered like it was written by a 3rd grader, it's still a good moral: social media can corrode us and makes us forget about who we truly are and who we truly want to be.

Overall, this film left with a good taste in my mouth and I think that's already doing better than many Mexican comedies. Is this the best comedy Mexico has to offer? No, of course not. I believe that even in recent years, many indie Mexican comedies have done a way better job than this. But...if we are talking about mainstream Mexican comedy, I think this a step in the right direction.

This movie is Awesome! Loved the cast. Loved how Cecy and Raquel tells their side of the story. This movie was drama filled, comedic and over all super entertaining! Never a dull moment. LOVED IT!

Watched in Spanish, it was funny. Cheesy ending but funny presentation of social media craziness.

This is a light comedy, but it is entertaining, I laughed out loud a couple of times! It also has a bit more depth to it that it might appear to begin with, pointing out the absurdity of our social media obsession ( I watched the original in Spanish )