L'histoire de Sonny Vaccaro, vendeur de chaussures, et la façon dont il a mené Nike à la poursuite du plus grand athlète de l'histoire du basket-ball : Michael Jordan.L'histoire de Sonny Vaccaro, vendeur de chaussures, et la façon dont il a mené Nike à la poursuite du plus grand athlète de l'histoire du basket-ball : Michael Jordan.L'histoire de Sonny Vaccaro, vendeur de chaussures, et la façon dont il a mené Nike à la poursuite du plus grand athlète de l'histoire du basket-ball : Michael Jordan.
- Prix
- 5 victoires et 48 nominations au total
Damian Delano Young
- Michael Jordan
- (as Damian Young)
Sommaire
Reviewers say 'Air' is a compelling film about Nike's rise and the Air Jordan brand, focusing on a crucial marketing deal. Themes include branding power, corporate impact on culture, and business innovation. Strong performances by Matt Damon, Viola Davis, and Ben Affleck are highlighted, along with the nostalgic 1980s setting. However, some find the story predictable and pacing uneven. The decision to not show Michael Jordan's face is both praised and criticized. Overall, 'Air' is entertaining and informative.
Avis en vedette
Really, really loved this movie. I know it's become a bit of an overused adage nowadays but this feels like the kind of movie we just don't get anymore.
I've missed Ben Affleck as a director so much. I've liked every movie he's directed so far (even Live By Night) and this movie shows just how capable he is behind the camera. His directing is a big part of the reason why this film is as captivating as it is. He never just reverts to simple shot/reverse shot between actors during these long dialogue scenes but instead keeps the characters moving and energetic and it keeps the scenes visually interesting. Its also extremely well edited with the film being kept at a brisk pace with a runtime that feels just right for this story.
But the dialogue here is unbelievable. It's consistently sharp and witty throughout and it keeps the conversations engaging without ever being showy or overwritten. As much as I love Aaron Sorkin dialogue his scenes can often come across as words written by a professional screenwriter rather than genuine interactions between characters but that's not the case here at all. But Air does what Sorkin scripts like the Social Network and Moneyball do extremely successfully and take very non-cinematic subject matters and makes them riveting, captivating watches.
I was a bit mixed on Affleck's choice to never directly show Michael Jordan on screen. I understand the creative choice but the attempts to hide Jordan on screen often came across as more distracting than I think it would've been had Jordan just been portrayed as an actual character by an actor giving a performance.
But overall this was a great watch. I'm so glad Amazon are giving this a full theatrical release because it deserves to be seen on the big screen and I sincerely hope this is a sign of things to come not just from Amazon but streamers as a whole.
I've missed Ben Affleck as a director so much. I've liked every movie he's directed so far (even Live By Night) and this movie shows just how capable he is behind the camera. His directing is a big part of the reason why this film is as captivating as it is. He never just reverts to simple shot/reverse shot between actors during these long dialogue scenes but instead keeps the characters moving and energetic and it keeps the scenes visually interesting. Its also extremely well edited with the film being kept at a brisk pace with a runtime that feels just right for this story.
But the dialogue here is unbelievable. It's consistently sharp and witty throughout and it keeps the conversations engaging without ever being showy or overwritten. As much as I love Aaron Sorkin dialogue his scenes can often come across as words written by a professional screenwriter rather than genuine interactions between characters but that's not the case here at all. But Air does what Sorkin scripts like the Social Network and Moneyball do extremely successfully and take very non-cinematic subject matters and makes them riveting, captivating watches.
I was a bit mixed on Affleck's choice to never directly show Michael Jordan on screen. I understand the creative choice but the attempts to hide Jordan on screen often came across as more distracting than I think it would've been had Jordan just been portrayed as an actual character by an actor giving a performance.
But overall this was a great watch. I'm so glad Amazon are giving this a full theatrical release because it deserves to be seen on the big screen and I sincerely hope this is a sign of things to come not just from Amazon but streamers as a whole.
I actually rated it at 7.5 stars. Ben Affleck's acting wasn't as good as we know it could have been. The strain of being on both sides of the camera showed - but damn he was great as a director!! Also felt that Chris Tucker's usual comedy set him apart for such a strong part.
So, I am absolutely NOT a sports fan and I don't wear Air Jordan shoes. HOWEVER, it was fun to see that Peter Moore, the original creator of the shoe, did, indeed, make them a work of art from the very beginning - once he was given free reign. That made me the happiest!! I DO love looking at Air Jordan's and they are absolutely BEAUTIFUL!
This movie about sports and sport clothes was brilliantly done due to the fact that everyone in it felt free to be very natural.
Some reviewers don't like that we never see Michael Jordan's face. I did like it. He is FAR too well-known to be played by an actor. AND this movie really wan't about him, per se. It was very much about his mother and what she did not only for him, but for everyone in sports.
This is a movie for everyone. ENJOY!!
So, I am absolutely NOT a sports fan and I don't wear Air Jordan shoes. HOWEVER, it was fun to see that Peter Moore, the original creator of the shoe, did, indeed, make them a work of art from the very beginning - once he was given free reign. That made me the happiest!! I DO love looking at Air Jordan's and they are absolutely BEAUTIFUL!
This movie about sports and sport clothes was brilliantly done due to the fact that everyone in it felt free to be very natural.
Some reviewers don't like that we never see Michael Jordan's face. I did like it. He is FAR too well-known to be played by an actor. AND this movie really wan't about him, per se. It was very much about his mother and what she did not only for him, but for everyone in sports.
This is a movie for everyone. ENJOY!!
After finishing this film, I couldn't shake the idea that there was a better film in there. I'm not 100% sure, having seen it so recently, what would be needed to bring out that better film, but I suspect it may have to do with the choice not only to NOT center Michael jordan, but to have him as an incidental fringe character in the film altogether. It's an interesting choice to include his mother and her perspective, but it still feels like this is a story about the wrong people. Not that all of these people shouldn't have been included in this story, but that the exclusion of Jordan and his perspective leaves a little bit of a hole. All of that said, it was an enjoyable enough watch and if you live through this period of time or have a passion for the shoes now, you'll probably find it interesting. Viola Davis is of course, amazing.
Nike are now synonymous with sports and sportswear, and Adidas's great rivals, however it wasn't always that way and this little film explains how they did it.
This film started off as a made for streaming movie, small(ish) in scale and with a decent but not spectacular budget. However the casting of Matt Damon and Ben Affleck (both in front of and behind the camera) really brought it up to another level. Whilst the final result still feels like a glorified TV movie, Damon is excellent as usual and for once Affleck doesn't seem to be punching above his weight as an actor. This is actually a very well made and acted film, although the slight story may not be to everyone's taste.
Viola Davis and Julius Tannon also turn in a good performances as Michael Jordan's devoted parents. There are also solid turns from Chris Tucker (looking a few pounds heavier than the last time I saw him in anything worthwhile) and Jason Bateman amongst others.
It's an interesting subject matter and I enjoyed the soundtrack too (many 80s songs of my youth) although it does have a lot of swearing so may not be appropriate for all. Ben Affleck is a very capable director and this is another good movie from him. If you enjoyed more recent biopic films like 'The Founder' and 'Steve Jobs' then you should enjoy this.
This film started off as a made for streaming movie, small(ish) in scale and with a decent but not spectacular budget. However the casting of Matt Damon and Ben Affleck (both in front of and behind the camera) really brought it up to another level. Whilst the final result still feels like a glorified TV movie, Damon is excellent as usual and for once Affleck doesn't seem to be punching above his weight as an actor. This is actually a very well made and acted film, although the slight story may not be to everyone's taste.
Viola Davis and Julius Tannon also turn in a good performances as Michael Jordan's devoted parents. There are also solid turns from Chris Tucker (looking a few pounds heavier than the last time I saw him in anything worthwhile) and Jason Bateman amongst others.
It's an interesting subject matter and I enjoyed the soundtrack too (many 80s songs of my youth) although it does have a lot of swearing so may not be appropriate for all. Ben Affleck is a very capable director and this is another good movie from him. If you enjoyed more recent biopic films like 'The Founder' and 'Steve Jobs' then you should enjoy this.
This was a nice surprise. After the shaky Live By Night in 2016 (which I think was affected more by executive meddling than anything else), Ben Affleck took a break from directing, and now has a mini comeback of sorts with Air. It's been about a decade since I watched his other films (Gone Baby Gone, The Town, and Argo), but I remember liking them quite a bit, and enough to say that Air feels like a return to form for Affleck as a director.
It's most comparable to Argo in that it takes an interesting story from history, and gives it a classic Hollywood level of polish that makes things a bit snappier, more entertaining, and a little funnier, too. Here, it's all about Nike trying to partner with a young Michael Jordan in the mid-80s. I know nothing about basketball, but have always known Jordan and Nike go together. So the film's only likely to be suspenseful for those who've been living under particularly large rocks for a particularly long time, but it's not so much the what that's interesting, but the how.
The cast all give very strong performances, and between this and The Last Duel, I have to say that I think Affleck's even better in supporting roles than lead ones. It moves well and kept me interested for nearly two hours, even though the story on paper wasn't one I thought I'd find interesting. That's the sign of a good movie, sometimes.
However, Air's not quite a slam dunk. The writing takes some jarring shortcuts here and there, and keeping this under two hours also made for some occasionally weird edits. And the soundtrack may have laid it on a little thick at times (but hearing two Violent Femmes tracks was cool, and not only is Bruce Springsteen discussed in dialogue, but he's also in the soundtrack, which is always a win in my book).
Affleck and Damon haven't had a big win in a while, but they made a good movie together here and I hope it does well. It's worth seeking out for the clean, efficient, and all-around solid entertainment it provides.
It's most comparable to Argo in that it takes an interesting story from history, and gives it a classic Hollywood level of polish that makes things a bit snappier, more entertaining, and a little funnier, too. Here, it's all about Nike trying to partner with a young Michael Jordan in the mid-80s. I know nothing about basketball, but have always known Jordan and Nike go together. So the film's only likely to be suspenseful for those who've been living under particularly large rocks for a particularly long time, but it's not so much the what that's interesting, but the how.
The cast all give very strong performances, and between this and The Last Duel, I have to say that I think Affleck's even better in supporting roles than lead ones. It moves well and kept me interested for nearly two hours, even though the story on paper wasn't one I thought I'd find interesting. That's the sign of a good movie, sometimes.
However, Air's not quite a slam dunk. The writing takes some jarring shortcuts here and there, and keeping this under two hours also made for some occasionally weird edits. And the soundtrack may have laid it on a little thick at times (but hearing two Violent Femmes tracks was cool, and not only is Bruce Springsteen discussed in dialogue, but he's also in the soundtrack, which is always a win in my book).
Affleck and Damon haven't had a big win in a while, but they made a good movie together here and I hope it does well. It's worth seeking out for the clean, efficient, and all-around solid entertainment it provides.
Big Cars, Big Dreams With the 'Air' Cast
Big Cars, Big Dreams With the 'Air' Cast
The Air cast aren't so different from Michael Jordan when it comes to the things they wanted when they first found career success. Find out what Ben Affleck, Matt Damon, and their co-stars picked up when they hit it big.
Le saviez-vous
- AnecdotesThough Michael Jordan was not directly involved in the film, Ben Affleck consulted him numerous times to get details on how to accurately portray the story. Jordan's only three requests were that Viola Davis play his mother, and that Howard White and George Raveling be included in the film.
- GaffesThe "Just Do It" slogan didn't come out until 1987. It was created in 1987 by Wieden + Kennedy to accompany Nike's first major television campaign, which included commercials for running, walking, cross-training, basketball and women's fitness.
- Citations
Sonny Vaccaro: A shoe is just a shoe until someone steps into it.
- Générique farfeluThe end credits are immediately preceded by captions explaining the outcome of much of the actions in the film. They are also accompanied by scenes of Michael Jordan in various activities, including his 2009 Basketball Hall of Fame induction and Medal of Freedom award from President Obama.
- ConnexionsFeatured in CBS News Sunday Morning: Episode #45.26 (2023)
- Bandes originalesMoney for Nothing
Written by Mark Knopfler and Sting (as Gordon Matthew Sumner)
Performed by Dire Straits
Courtesy of Warner Records
By arrangement with Warner Music Group Film & TV Licensing
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Détails
- Date de sortie
- Pays d’origine
- Langue
- Aussi connu sous le nom de
- Air. La historia detrás del logo
- Lieux de tournage
- sociétés de production
- Consultez plus de crédits d'entreprise sur IMDbPro
Box-office
- Budget
- 90 000 000 $ US (estimation)
- Brut – États-Unis et Canada
- 52 460 106 $ US
- Fin de semaine d'ouverture – États-Unis et Canada
- 14 456 279 $ US
- 9 avr. 2023
- Brut – à l'échelle mondiale
- 90 060 106 $ US
- Durée
- 1h 51m(111 min)
- Couleur
- Mixage
- Rapport de forme
- 1.85 : 1
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