Kyô, koi o hajimemasu

I usually like shoujo movies, but I didn't enjoy this one. There was no reason why this school bad boy picks the shy, plain, conservative girl, they have zero chemistry. Especially at the beginning when they meet. It's totally random, or at least the movie fails to show it properly. He's not likeable or charming. Quite the opposite, he just comes across as a prick (also particularly at the beginning). Which makes no sense why she would even start liking him. To be fair it gets better in the second half when the story gets a bit more serious and emotional, but at that point I had already kind of checked out, so the movie failed to redeem itself for me personally. Now that you are warned, you might end up liking it more than I did. The main girl is a nice girl and I think her being "old-fashioned" conveyed a good message.