Michel Gondry

In his video clips and commercials, he was a pioneer for a number of things. For example the video clip he made for IAM (Je danse le Mia) was the first video clip using the morphing techniques. He also took the technique used by Bruce Bickford in the 1971 animation The last battle on Flat Earth (1971) where several cameras take pictures at the same time around somebody and applied it to live action. This technique was used by Gondry in a commercial for insurance, then in Björk's "Army of Me" video clip and in Matrix (1999).

Sometimes it's better to have less money [for budget] and more freedom.