Silicon Cowboys

"Silicon Cowboys" is a new documentary from Jason Cohen and Steven Leckart and it's about some modern history that most of us just take for granted. It's all about the rise of the Compaq computer company as well as the death of IBM in the PC market…hardly the stuff to excite everyone. Most folks don't really care about the history of computers—they just want their iPhones and PCs to work. But if you are like me, a bit of a geek as well as a retired history teacher, then seeing this film is a must.

The film begins in 1981. Three friends are all working for a computer industry giant at the time, Texas Instruments. The three would love to start their own company but they aren't even sure what that company would sell! They'd talked about opening a Mexican restaurant but finally settled on going into the personal computer business. Little did they know that the world would drastically change based on this choice.

Up until this time, the IBM Corporation had near sole possession of the personal computer industry. While a few tiny companies sold computers for home use, all the computers used by companies were IBM mainframe, mini and microcomputers. So, the notion of this new company, Compaq, fighting to get into the microcomputer market must have seemed ludicrous. But somehow, these guys succeeded…even if their first 'portable' computer weighed as much and was larger than a sewing machine! How they then managed to eventually beat IBM is amazing and it's just something you'll have to learn when you see this engaging documentary.

Okay…I am a geeky history lover. But you, too, may well enjoy this film if you give it a chance—particularly if you are old enough to remember these old days of computing when many folks just thought the home PC would be a fad! The film is well made, always interesting but also works well because most of the people involved in creating Compaq were available to be interviewed and seemed to genuinely like talking about these times.

Really good documentary, notionally about Compaq, but also about managing companies through growth, changing corporate cultures, and the development of the PC industry generally.

Really good research before they filmed. LOTS of footage of the facilities, company gatherings, the factory, ads, and more. And interviewed simply everyone.

Then edited together very well. Hardly any infographics, no voiceover, told very seamlessly by the voices of the interviewees.

Three friends dream up the Compaq portable computer at a Texas diner in 1981, and soon find themselves battling mighty IBM, for PC supremacy. Their improbable journey altered the future of computing and shaped the world we now know.

I always love these documentaries about tech companies and the Internet and so forth. Having grown up in the 1980s, this feels like such an integral part of my life. I was more computer literate at 14 than I am now at 36... I could build computers, diagnose problems, and now I wouldn't try.

And Compaq is an important part of that story. Doors were opened for other companies (such as Dell) and really ended the way we think about PCs. I do not equate IBM and PC, and almost never have, due in part to Compaq. Whereas we have never seen this same thing happen to Apple... which strategy works best?

Greetings again from the darkness. After countless projects spotlighting Steve Jobs and Apple, it's about time the tech-nerdy Texas entrepreneurs behind Compaq get their moment on the silver screen. Filmmaker Jason Cohen turns his camera on Rod Canion, Bill Murto, and Jim Harris … none who have the persona or magnetism of Mr. Jobs … and tells the story of how they took on Goliath IBM at a time when most wouldn't dare.

Taking us back to 1981, the 3 friends (and Texas Instruments co-workers) quit their jobs to start a new company – only they have no real plan on what that company should be or even what industry it should be in. There is a re-enactment of a conceptual drawing of a mobile computer on a diner's paper placemat … a drawing that helped them secure a big investment from Ben Rosen at a time when Venture Capitalism was non-existent for technology companies (yep, 35 years ago).

Those early days of a slow developing Silicon Valley featured more hobbyists and non-commercial efforts than anything going on these days. Mobile computing was not really even a product category when Compaq stuck a handle on their case … the visuals of businessmen toting them through airports is comical. This was truly the beginnings of the home computer era, and even the tech start-up. The film serves as a historical perspective of the times, while also documenting how Compaq fits into the evolution of the personal computer.

It's pretty easy to draw comparisons to the great and powerful IBM ignoring the "little guys" to the 1970's when GM and Ford overlooked Honda and Toyota. It's always easy to chuckle at the arrogance of big corporations, and when Compaq computers were more compatible with IBM software than IBM computers were, it's a real head-scratcher. The dawn of "clones" were more than a thorn in the side of Big Blue (IBM), and eventually it got worse for them. Head-to-head advertising campaigns of IBM's Charlie Chaplin vs. Compaq's John Cleese further emphasized the contrast between those out of touch with those who clearly understood the market.

Normally a movie that spends much of its time interviewing such down to earth guys as Canion, Murto and Harris, would feel like it's dragging, but the historical significance is such that contemporary comparisons to Dell, Google, Apple and Facebook keep it briskly on track. Though the electronic background music seems out of place, many viewers will enjoy watching a true story where the nerds win!

I started this in the hope that it might provide some interesting technical stories. But no, it's all human interest : "how did you feel?" "what was your motivation?" "what was it like to grow so fast?"

Fine, I guess, if that's your thing. But don't expect to learn anything actually technical. There's nothing here that hasn't been discussed to death in a thousand stories of the 80s.