Greed

Winterbottom's stuff is always interesting but unfortunately this one fell at some obvious hurdles. For two thirds it was an effective satire with some good performances (Coogan, as ever, a hoot) and some funny lines but in the final furlong any semblance of subtlety was dropped for silly plot developments and cheap sentiment, bashing the audience over the head with a point that had already been well made. A shame.

On the Greek island of Mykonos, British billionaire and fashion retail extraordinaire Sir Richard McCreadie (Coogan, in a role loosely inspired by Sir Philip Green) prepares to celebrate his 60th birthday. While preparations for a wild extravaganza commence, McCreadie is surveyed by Nick (David Mitchell), who has been tasked with writing his biography; a project that will hopefully salvage McCreadie's soiled reputation. Winterbottom's odd comedy is a satirical effort that examines the inequality present throughout the fashion industry. While it is evident that Greed is a film with a clear message to convey, it is somewhat frustrating to see it handled in such a clumsy manner. Greed tackles a myriad of themes, including wealth inequality, the refuge crisis and the superficial nature of reality television. Scattered throughout Winterbottom's screenplay are a wide range of characters, but very few of them actually feel fully realized. Coogan's McCreadie (an all-round unlikable man) doesn't even feel like a leading character in his own film, though Coogan makes do with the material he's given. David Mitchell is a welcome presence, for sure, and his portrayal of Nick, a mild-mannered, good man observing an otherwise seedy world within which he doesn't belong, results in one of the only likable characters in the film. Much of the comedy falls flat (save for a few chuckle-worthy one liners here and there), and the climactic scene takes a bizarrely brutal turn that feels tonally out of place with the rest of the picture. Greed certainly has good intentions, but the screenplay could have done with a few extra revisions to ensure a more cohesive structure. Mitchell is the standout here, but everything else is largely forgettable.

Steve Coogan gives a great performance as ever, but the rest of the film didn't quite hold it together.

The message Winterbottom was trying to engage the audience with became too preachy, particularly the end montage of statistics aimed at shaming the fashion industry and its use of sweatshop labour. This was wholly unnecessary as the story made this point without this tacked on piece of activism.

The CGI lion was also disappointing, as was the general direction of the story, and many of the characters felt under-developed and derivative.

It was all a bit too obvious, and very simplistic in its outlook.

We all know that the very wealthy and powerful mostly made that wealth through ruthlessness, this is an old, tired narrative now.

Greetings again from the darkness. "Greed for lack of a better word, is good. Greed is right. Greed works." Those words were part of the iconic speech from Gordon Gekko (an Oscar winning role for Michael Douglas) in Oliver Stone's 1987 film WALL STREET. Here we are 3 decades later, and there may not be a more tarnished word, attitude, or approach than 'greed', and filmmaker Michael Winterbottom re-teams with his "The Trip" collaborator Steve Coogan to deliver satire on today's ultra-rich.

The always entertaining Mr. Coogan stars as Sir Richard McReadie, also known in the media by numerous other names like: Greedy McReadie, McGreedy, The King of High Street, and The Monet of Money (a label he seemingly applied to himself). Sir Richard is apparently modeled after fashion mogul Sir Philip Green (owner of Top Shop), and with his fake tan and blinding white teeth caps, makes a pretty easy target for Winterbottom's bashing of the too-rich.

A loose structure to the film is provided by the contrast of the coordination and excess going into planning McReadie's upcoming 60th birthday toga bash on the Greek isle of Mykonos, and the official inquiry by Parliament into his questionable business practices. Scenes from the committee hearings are interspersed throughout the film, along with some flashbacks to young McReadie (played by Jamie Blackley) honing his negotiation skills. There is also McReadie's hired biographer Nick (played by David Mitchell), a spineless freelancer thrilled to have the job, despite his initial obliviousness to what McReadie is all about. Although Nick does uncover some of the cruel labor practices, the character seems to be a way for Winterbottom to poke at journalists simultaneously to his scalding the rich. Celebrities for hire also take shot to the bow.

Isla Fisher plays Samantha, McReadie's ex-wife, whose Monaco residence helps hide the family/ex-family fortune. The relationship between these two is not just creepy on the balance sheet, but plays out in ways apparently acceptable to the lifestyles of the wealthy. Asa Butterfield plays their overlooked and underappreciate son Finn, and the always fabulous Shirley Henderson plays Irish mother Margaret in such a way that we wish more of the movie was about her. McReadie's daughter Lily (Sophia Cookson) is pretty funny as she films her Reality TV show in the midst of her father's party preparation ... which includes Bulgarian workers building a replica of a Roman amphitheater to act as the site of a GLADIATOR reenactment - replete with a live lion (not a tiger)!

Sarah Solemani and Dinita Gohil play two of McReadie's key assistants, and provide us a glimpse of how real people struggle to work amidst such waste and ego and unrealistic expectations. McReadie kinda quotes Shakespeare, but we feel certain he's not a well-read man. Instead his talents are in bending a system and forcing others to acquiesce to his demands. The tabletop shell game he mastered as a parlor trick is really just a miniaturized version of his business empire ... trading one highly-leveraged enterprise for the next, while cashing in on the process.

Winterbottom's approach is often confusing and sometimes drifts towards mockumentary for flashbacks and interviews. It's an uneven comedy that works at times, and doesn't at others - not uncommon for satire. Coogan makes McReadie always fun (in a disturbing way) to watch, though the film never clicks better than the Keith Richards moment near the end. The anger-based acidic comedy satirizes what's happening in the real world, and tries to further expose how the mega-rich take advantage of the rest of us. Some well executed bits make this one worth watching, but really offers little in the form of insight or solutions. Instead it's just infuriating ... at least in the parts where we aren't laughing. We certainly don't laugh over the closing credits as real world statistics are provided regarding inequality and third world labor.

The overall message of the film about the fashion industry and its cheap overseas workforce is interesting. But as a comedy it didn't work for me.

If you like Coogan you're better off rewatching some of his other films or the series with Rob Brydon.

And waiting until this hits the TV / streaming services.