Squaring the Circle: The Story of Hipgnosis

This documentary might seem a bit of a deep cut from the outside. The story of a design studio focused on record sleeves. Is it not all a bit boffiny. Well yes a little, but Hipgnosis do have quite a pedigree and with Anton Corbijn at the helm here, what transpires is a celebration of experimentation and creative expression. We all know the artwork. Pink Floyd, Led Zeppelin, T-Rex, Wings... er, 10CC but who was behind it all? Storm Thorgerson has a profile doesn't he. That's the (excellent) name you think of, certainly if you've been through art school. Po Powell though might be a bit more obscure. The other cofounder, he leads us through the 60s psychedelic boom, those early fumblings as they figured things out, LSD indulgence, riding their luck and falling on their feet, all whilst playing with visuals not seen anywhere else in pop culture. There's lots of voices here though, Dave Gilmour and Roger Waters (not together of course), Robert Plant and Jimmy Page, Paul McCartney, Noel Gallagher who sums things up beautifully saying "They represent the golden age of the music business, where people believed that music was art and it could change the world. Whereas now music is a commodity". There's as much about the environment and culture they worked in as how they actually created some of these works, but there's enough to keep every viewer happy. Whether it's terrifying stories of Zep's fearsome manager Peter Grant or Peter Saville hinting his inspiration for Joy Division's Unknown Pleaures. It's a fascinating story, made up of hundreds of little stories that paint a picture of a dizzying group of artists all feeding off one another, both good and bad. Egos, excess, flying pigs.

A huge part of my childhood and most people from my generation, growing up in the 60's & 70's, was staring at album covers, reading every word of the liner notes just visually ingesting art, for art's sake. This documentary gives us a glorious, backstage, pass to the inner workings of some of the biggest bands of the era. Hearing Noel Gallagher detail about how his daughter didn't understand that album artwork was a thing was absolutely heartbreaking. We would literally just stare at the album cover while listening to the album much like we sat at the breakfast table and stared at the cereal box and read every word on the front and back and sides when we were eating cereal in the mornings. It just brought back so many great memories and the thrill of physically holding an album the smell of the album cover You felt going through the motions of opening the sleeve, putting the album on the turntable and then sitting back and waiting to hear something you've never heard. It really was a beautiful time to be a music and art lover. This gargantuan outlet for artists is now, as Noel said, just a tiny square, on iTunes.

I wasn't sure I could watch 101 minutes of this but it went by quickly. I could've watched another couple hours with these stories, although not likely in one sitting.

I laughed multiple times at the anecdotes about Storm's personality. It was great to see them told by people, musicians and friends, with firsthand knowledge and not just by fans. It was very well done.

I appreciate the work of Hipgnosis, and have been familiar with them for many years, although I prefer the work done by Peter Saville more.

Storm did design the cover for one of my all time favorite albums though, the Catherine Wheel's Chrome, from 1993.

This story was in the era of my tween, teen, & young adult years. I had never heard of Hypgnosis but it peaked my interest with all the Rock Celebrities and the amazing photography. With that said I feel really, really old seeing Jimmy Page with white hair and Robert Plant nearly bald. The band's tour highlights were awesome as well. I could have watched hours of this, if it had been longer. So nostalgic, so informative, so sad to see those days end because we no longer purchase and play LPs. When I was young I loved nothing better than getting an album with an amazing cover. It truly was an art form under appreciated at the time. The back stories to all of the album covers Hypgnosis created were funny, ridiculous, passionate, entertaining, and enjoyable . This documentary needed to be told. Thanks to the producers for bringing back those memories that will forever be frozen in time. I plan on watching at least two, maybe three more times.

As "Squaring the Circle: The Story of Hipgnosis" (2023 release; 101 min.) opens, we are introduced to, Aubrey "Po" Powell, one of the founders of the (album cover) art design group Hpygnosis, reminisces of what life was like in Cambridge 1966, and how he met Strom Thorgeson, the other o-founder. In their circle of friends and acquaintances were Roger Waters and David Gilmour, leading to the breakout debut album cover design for Pink Floyd's second album, 1968's " Saucerful of Secrets". At this point we are 10 minutes into the documentary.

Couple of comments: this documentary is directed y none other than Anton Corbijn, best known for he working going back decades with Depeche Mode. Corbijn must've called in a lot of favors. As he gets tons of top notch rock stars to serve as talking heads, including Paul MacCartney, Peter Gabriel, Jimmy Page and Robert Plante, and many others. If you grew up in a certain era, much of this will be familier to you already. All that said, it makes for a entertaining if straightforward documentary with very few (if any) truly new revelations. Thai said, in the 15 years that Hypgnosis was active (1968 to 1983), they truly were the gold standard of rock album cover deigns, no question about it.

"Squaring the Circle: The Story of Hypgnosis" was made in 2022 but not released until earlier this years. It played a number of film festivals before starting to stream on Netflix not too long ago. The movie is currently rated 92% Certified Fresh on Rotten Tomatoes. Which seems a bit too high to me. Regardless, if you love(d) vinyl records, the album cover design was a crucial element of the overall album experience, and I'd readily suggest you check out "Squaring the Circle", and draw your own conclusion.