K by Dolce & Gabbana

It's probably been done before but as of lately this ad is one of the most unique I've ever seen. Three key factors come to light in "K by Dolce & Gabbana": the location setting in Sicily - mostly the country side and surroundings - instead of big cities as Paris or New York; second, the common use of a hot couple having tender moments or close scenes where they're going on a prelude to a kiss that never happens because the idea is to get close and feel the fragrance essence - instead, male model Mariano Di Vaio has several moments by himself, enjoying the scenery, or spending time with friends, holding a child and one really brief scene with a woman; and third, a soundtrack composed by the phenomenal film composer maestro Ennio Morricone, who delivers something different from what one may call his usual epic scores. His arrangements are more contemporary, almost pop but he also made of a choral of voices and with such blend you have a commercial full of variations, different, highly special.

Di Vaio isn't a Hollywood actor but he sure has the great looks of one, a fragrance ad star quality, though a little too serious in this one. Classy, sexy and suitable for the "performance" - the short haircut suited him amazingly well, a lot different than most of his known magazine profiles. As usual with the trend as well, the cinematography makes the whole spectacle more beautiful to look at it, to feel it and creates the near-urgency of getting the product. It's a stretch of the style since with advertising it's really hard to get something with more depth or with some new idea out of the box, but for what D&G tried and accomplished with this one it gets a more than fair view from me. I liked it a lot. 9/10