The Gigolo Racket

Legendary torch singer Helen Morgan made a strong impression on moviegoers in Applause, a groundbreaking talkie feature from 1929, and again in the 1936 version of Show Boat, in which she reprised her Broadway role as the star-crossed Julie. However, neither one of these films could be called a Morgan vehicle as such, one that is built around her persona and talents. While she had the lead role in Applause and gave an excellent performance, director Rouben Mamoulian was, in a sense, the star of the show; when the film is discussed today it's usually because of his sophisticated and innovative use of sound. And although Morgan sings her signature song "Bill" in Show Boat, that film is essentially an ensemble piece. Therefore, a good reason to seek out The Gigolo Racket, a Vitaphone short from 1931, is that Helen Morgan is very much the main attraction. It's a snappy Pre-Code mini-musical with a fair quota of wisecracks and two good songs, and our leading lady is warm and appealing.

Morgan plays a famous stage star called Helen Marlowe. The opening scene is set in the office of a Ziegfeld-like producer named George Burke. Quips fly at a brisk pace; shown a new poster of Helen, Burke calls it dull and says he wants a new one so hot it'll have to be printed on asbestos. (And there are more zingers along those lines.) He and a press agent named Pete discuss various ways to publicize their star and her new show. Then, as if on cue, Helen shows up and sings a bluesy number entitled "Nobody Breaks My Heart." Afterwards, Pete suggests that Helen could get involved in a fake romance with a gigolo, strictly as a publicity stunt. Somewhat surprisingly, she is unfazed by the idea and readily agrees, but insists that marriage won't be part of the deal. Miss Marlowe comes off as someone who has been around the block a couple of times.

So, Helen and Pete go to a nightclub which seems to cater almost exclusively to wealthy, matronly ladies and their slick young escorts. In an amusing scene, they check out couples at other tables and make wry comments. Eventually, they pick out a handsome young buck named Jerry, who is sitting with a stylish older lady, and who just happens to be chatting about how much he admires the stage star Helen Marlowe. And suddenly, there she is, and she wants to meet HIM! Before you know it, they're an item. But after a few weeks, George Burke the producer decides its time to pay off Jerry and get rid of him. He attempts to do this in Helen's dressing room, while she's on stage singing another number, "I Know He's Mine," unaware of what's going on backstage. Jerry is insulted, tears up the check, and leaves. When Helen finds out, she suddenly realizes that she actually loves the guy, and takes off after him.

There are a couple more surprise twists before it's over, but that's the gist of The Gigolo Racket. Recently, when I recounted the plot to a friend who hadn't seen it, she observed it sounded "sordid." Well, yes, I guess it does, and yet somehow while the film is unfolding it doesn't come off that way. It plays like a shorter version of a Pre-Code Busby Berkeley musical, cynical yet funny and strangely innocent. Maybe that's because we know the plot is just a loosely assembled excuse to allow Helen Morgan to sing two songs, and what's wrong with that? By the way, the second song is especially good.

In keeping with the tongue-in-cheek tone, there is an inside joke at one point which will amuse film buffs. When the producer George Burke sits down to look at a newspaper, he opens it up to reveal a full-page ad, which he displays for the camera. By an amazing coincidence, the ad promotes a new picture produced by Warner Brothers, the company which released Vitaphone shorts such as this one. And the picture just happens to be a little something called The Public Enemy, starring James Cagney!

If I were to have a Helen Morgan film festival featuring five films, I'd build it around this delightful 20 minute film as the show piece of my pipe dream of a festival. Another commenter from 2012 said it best so I won't repeat those great points.

I like her playing a strong woman and she shows her acting chops above any other role she ever had. Applause, Showboat, Go into your Dance, even her other star vehicle Frankie and Johnny were all tragic roles which she excelled at because it was part of her personae which is of course unfortunate.

Here, she sparkles and the cast supports her well. It's a great kick to see TV's Perry White from Superman when he was really young.

Check it out - if you're a casual fan, you'll be a big fan. If, like you me you've been a fan since you were a teenager, about 40 odd years, you'll find her even more endearing now.. As of this writing it's on YT.

Helen Morgan is set to open in.a new show on Broadway, and publicity man John Hamilton is looking for something to get her name in the papers. Brainstorm: they head to a joint where gigolos push old women around, find. Joseph Striker dancing with an older woman, and offer him some money for a public romance with Miss Morgan.

It's a fine two-reeler,not because of anything extraordinary in the supporting cast -- although if you look, you may spot. Barton MacLane.in a crowd scene -- but because it's a chance to see and hear Miss Morgan perform a couple of songs. She's considered one of the top torch song singers, and she died ten years later, so while there are plenty of records, a chance to see her doing her stuff is unusual.