I the premise is dubious, I don't like the over the top perky hostess, and I don't like the format. Supposedly, the reason for this show is for craft ice cream makers to create a new Ben and Jerry's flavor, in yet another Food Network timed competition. The problem is it's fraught with the usual mistakes that go with those shows. I would think that for something as important as a spot in the B and J rotation they would put in a better, less formulaic effort. After all, I want to taste a new flavor where a chef has all the time in the world, not rushing to get it in the bowl before a buzzer goes off.
As to the hostess Molly Yeh, she basically has nothing to do other than licking cones, and she is not particularly funny or interesting. The producers seem so desperate to involve her that when the contestants are served some standard cones from a truck, they squeeze her in the way at the serving counter, only so that she can needlessly take the cone herself and then hand it to a contestant. Kind of strange considering she has no plan to eat it.
Of course, to attract the largest possible audience, they sprinkle in a celebrity here and there, because no molly Yeh show is complete without sprinkles.
Lastly, do they really need several one-hour episodes to get this done? How many celebrities will they need for fluff? How many more combinations of chocolate chips, nuts, caramel, broken cookies, bananas and peanut butter does the world need? And how many more times must the world endure Molly chirpilly mugging for the camera?
