. . . you're rewarded with absolutely no clue as to what the What's New? Show was about, or why it failed. Perhaps the best evidence regarding the latter question is the fact that it involved J. Ward, the weakest link in The Bullwinkle Show. Though the stars of that television juggernaut such as Bill Scott, June Foray and Paul Frees are all listed in the cast of What's New?, probably the wastrel Ward did not allow Bill to write it, which was the leading factor in Bullwinkle's success. If you peruse the DVD extra called CLASSIC TV COMMERCIALS on Disc 8, Side B of the 2019 Rocky & Bullwinkle & Friends DVD, you'll learn how adept Scott was in finding the humor even in something as mundane as Cheerios.
