Buy Now: Ces marques qui nous manipulent

As "Buy Now! The Shopping Experience" (2024 release; 84 min) opens, we get to know Maren Costa, a former Amazon "used experience designer" and inventor of the "one buy click". She details the enormous amount of science that goes into the Amazon buyer experience leading to super easy and quick (impulse?) purchases. But what happens after all that stuff has been purchased? At this point we are less than 10 minutes into the documentary.

Couple of comments: this is the latest from documentarian Nic Stacey ("Codebreaker"). Here he examines two separate but related issues: the first is how big companies like Amazon, Apple, and Adidas (all featured in the documentary) perfect the art of inducing consumers to buy, buy, buy, and then buy some more. The second is what happens with all of the unwanted or expired products afterwards. IT is the second one that is by far the more urgent issue, and the movie is in that sense a natural companion to "An Inconvenient Truth". To give just one example: we learn in this documentary that every day13 million mobile phones get thrown out around the world. Some of the footage in the documentary regarding waste and landfills shocks the conscience.

"Buy Now! The Shopping Conspiracy" recently started streaming on Netflix. Netflix recommended it to me based on my viewing habits. This documentary is currently rated 81% Certified Fresh on Rotten Tomatoes. If you have any interest in the buying experience and what happens with stuff after that, I'd readily suggest you check this out and draw your own conclusion.

Whilst the message this documentary is trying to send is an important one, and one everyone should be aware of, the presentation was just poor. There was no overarching story to keep going back to, just wading from one problem area to another, with pretty bizarre interjections from an AI that try to lighten the mood by jokingly educating you on how to create more waste and exploit consumers. This really takes you out of the serious message that needs to be understood, and feels like it's trying to connect with gen Z audiences way too hard. Can we please stop messing up documentaries about these topics and produce one well so that we can genuinely recommend it to people to open their eyes?

I like to think I'm a conscientious person when it comes to the environment and consumption, but I feel sick to learn how bad these problems are. The documentary did a great job showing how corporations lie to us and compel us to buy. And it revealed the huge scope of the environmental and health disasters brewing. I took two stars off for the annoying AI and graphics and for leaving the viewer without any real solutions. As a budding minimalist I can see how mindless consumption is contributing to pollution and waste. I just hope I can get my friends and family to watch this documentary. Schools and universities should make it required viewing. We need to get the younger generations thinking about it and help solve this disaster!

A very uncomfortable reality check on how businesses work at a macro level.

Something that could've been added was how we can make it better (the solutions part was briefly showcased in the end)

But it's a must watch for everyone who believes and doing good for the planet and understanding the problem in depth.

Highly recommended and a great work by the team who took the leap of faith in putting it together. Kudos to all the business professionals who came out and share the truths about how big companies operate.

I hope this serves as a reminder on where are we heading as humanity and what kind of future are we passing on to our future generations.

Full disclosure, unless you're in complete denial of the consumption culture of today - not much of the information presented in this film will surprise you. If you've decided to watch it, chances are you will already be aware of some of the information presented. It's such an important and relevant topic, which deserves space for intelligent discussion, so it was disappointing that it was presented in such a cheesy and infantilising way. The female robot voice narrating intermittently throughout was particularly annoying that I almost turned it off - fortunately the parts between were interesting and had value. The interviews with key ex-employees of big corps was compelling enough to hold up on it's own, without the bizarre additions which seemed to serve only to fill airtime, which could have otherwise been used to further the message. It's a shame because we need more of this kind of messaging as mass consumption becomes ever more prevalent, I am just hoping the next effort delivers better.