Numerous Miller Lite beer commercials in the 1970s and 80s, including a famous one with George Steinbrenner in 1977, which ends with George saying, "Billy, you're fired." and Billy saying, "Not again." The commercial was recreated in the 2007 ESPN Mini Series, "The Bronx is Burning".
"One's a born liar, the other's convicted." Martin in 1978 about Reggie
Jackson and George Steinbrenner. The remark got him fired as the
Yankees manager.