Originally a lawyer who worked in advertising. Joe was brought into the
film business by
Jack Cohn at Universal and jumped at the offer to become
the President of CBC (Cohn-Brandt-Cohn) Film Sales, which morphed into
Columbia Pictures on January 10, 1924. He served as a long time
mediator between the two continually feuding brothers (the other being
Harry Cohn), remaining largely in New York. Brandt was eventually bought
out and left the industry. He died in 1939.
