Jasper Mall

I remember when I was young always being at the mall. Whether it was just hanging out or hitting the food court, it was the place to go in a small town. The traditional mall is a dying world and this documentary captures one example of this. Great film, it's a must watch.

A very sad but poignant documentary about a dying mall in Alabama. It captures the struggle of everyday life brilliantly and without narration, but there is always hope tucked away if you look.

All in all I enjoyed this documentary about a dying mall in Jasper Alabama. The film offers a cross section of people who work there and shop there as well as efforts (generally not successful) to increase foot traffic. I just wished occasionally the film makers had pulled away from the mall setting to give us some context about the larger community where the mall is set. Sure, internet commerce has hurt malls across the country, but are there shopping areas in Jasper that are prospering, such as downtown or the area where the jewelry repair shop moved to? Or is Jasper overall an economically depressed area that has gone severely down hill since the hey day of Jasper Mall in the 80s and 90s? The film would have been a much more rewarding experience for me if such contextual interludes had been provided.

The documentary provides a good picture of the current state of the American middle class. The various causes of the mall's decline emerge throughout the documentary.

• If I live to be in my 80s, I'm probably going to become that old dude telling corny jokes at the mall, except I'll be reciting old memes from the 2010s.
• That young couple at the fair were pretty adorable. Even though I don't know them personally, I hope they're still together.
• I also liked those old dudes playing dominoes in the mall. Kinda looks like a fun time by elderly people standards tbh.
• I wish I could believe in heaven as easily as that guy in the motorised wheelchair near the beginning.

This is the kind of thing I might've found really boring if I was in a different mood, but I quite liked it. No logical reason why I dug something like this but hated the much-loved Grey Gardens, for example, which Jasper Mall is a little reminiscent of, in some ways.

It achieved and sustained an odd sense of melancholy that was quite unique; never depressing exactly, and not necessarily nostalgic, but never quite happy, either.

As a result, it was one-note (likely by design) and a little repetitive, but I have a feeling it could stick with me for a while, thanks to the quiet but admittedly unique emotions it made me feel while I watched it.