Exit Through the Gift Shop

Like the very nature of the underground street art movement "Exit Through the Gift Shop" feels fresh and almost subversive. It doesn't matter to me if it is a conceptualized mockumentary, or a genuine attempt to record the outsider reality experienced by brilliant street artists like Shepard Fairey, Invader, and the infamous Banksy. "Exit Through The Gift Shop" is mischievous and immediate in the same way that street art is.

Mainly we watch the evolution of Thierry Guetta from an obsessive-compulsive videographer to a successful popular artist whose street credibility is quickly parlayed into the show of shows. Guetta takes contemporary icons and gives them Warholian emphasis, so we see a reinvention of Madonna, who once reinvented herself in a Marilyn-like way, and who we later learn commissions Mister Brainwash (Guetta) to design her cover art. Guetta's point-of-view is absolutely authentic in the way it synthesizes and skewers popular culture. Or is it Banksy's point-of-view? It doesn't matter. It's brilliant, provocative, charming, and completely entertaining.

Exit Through the Gift Shop, the first film directed by reclusive street-art legend Banksy, is a little puzzle-box of a documentary. It's perfectly designed and pitched to be enjoyable on multiple levels: on one as an entertaining, illuminating mini-history of "street art" and on another - one entirely more convoluted and entertaining - as a light-hearted "up yours" to both street artists and their patrons.

Ostensibly (to take the film's word for it) Banksy's film came about when he, as the premiere 21st Century graffiti art darling, was approached by Thierry Guetta, a French-born Los Angeleno. Guetta wanted to make a documentary about street art, and Banksy was the last major figure whose participation he felt he needed, as an affable personality, a love of video cameras and a chance relationship to Invader, a French street-art pioneer who networked with other artists like Shepard Fairey, had left Guetta with hundreds of hours of footage documenting the birth of the art.

After tracking Banksy down and shooting him working, Guetta retired to the cutting room. He emerged months later and showed it to Banksy. He didn't like the film, a couple of minutes of which are excerpted and are plainly terrible, and offered to take over Guetta's doc while Guetta returned to Los Angeles to turn himself into a street art sensation, named "Mr. Brainwash" or MBW. Transforming overnight from an affable, helpful documentarian to a one-man hype-monster artiste, MBW's enormous spraypaint cans, TV monsters and Warhol-style send-ups captured the attention of the LA art crowd, who spent over a million bucks on his stuff, much to the chagrin of Fairey and Banksy. Guetta's film about Banksy changes into Banksy's film about Guetta and street art, and the rise of a new unfortunate talent.

Except, as I and a lot of other folks believe, it's all made up. It's a hoax, it has to be, it's too hilariously perfect to be anything but. Banksy, as a street artist, has seen the perception of his works - by design temporary, and by design defacements - change from graffiti into art that needs preservation, that is cut out from walls and sold. Banksy, in making Exit Through the Gift Shop with Fairey and Guetta has found a way to deface, scrawl over and heap lighthearted disdain all over both himself and the people who snap up his art.

It's spectacular, it's brilliant and all the more so in that it's still a documentary, still a record of events. It's not artificial, not a mockumentary in the way that Spinal Tap is. MBW exists, having been created by Guetta or Banksy or both, and the film documents his arrival. Exactly who it is that arrives is the film's mystery.

Exit Through the Gift Shop captures the birth of a prank, an elaborate, entertaining gotcha that fits perfectly in Banksy's nose-tweaking, politically-aware, cheeky body of work. Moreover, the film doesn't rely on any rug-snapping-out to really work. It works if it's true, it works if it's not, because it's a construction that's above all entertaining. It's a glimpse, anyway, of a world that's built at night, by streetlight, one that's fascinating even if it is in the middle of pulling the wool over our eyes. It's genius, plain and (not so very much at all) simple.

Exit Through the Gift Shop may be all smoke and mirrors but it is a highly provocative mirror we look into, one that raises many questions about the commercialization of art and even about the authenticity of the documentary form itself. Ostensibly directed by the mysterious British graffiti artist Banksy, the film, shot with a not too steady hand-held camera, describes the attempts by Los Angeles clothing store owner Thierry Guetta to capture on film the world of street artists, previously hidden from public view. Banksy, who has developed quite an underground reputation for outrageousness after posting his own paintings in the Met and other museums, is shown hooded, in shadows, and with his voice distorted.

He begins the film by explaining that the movie was supposed to be about him but when Guetta's attempt at film-making proved to be unwatchable, he took over the making of the film and it became a documentary about Guetta, and how he was transformed into the street artist known as "Mr. Brainwash". Narrated by Welsh actor Rhys Ifans (slotted to play Edward de Vere in the upcoming Roland Emmerich film Anonymous), Guetta is an garrulous and outgoing Frenchman who carries his video camera with him wherever he goes, filling up tape after tape. After meeting with his cousin known as Space Invader, a graffiti artist famous for mosaics showing characters from the Space Invader video game, he is introduced to Shepard Fairey, the man responsible for the Obama "hope" campaign in 2008 as well as street artists Monsieur André, Swoon, Sweet Toof, Borf, and many others.

Shepard and Thierry become partners in the clandestine world of graffiti-making and, even though Shepard feels that that there is something not quite right about Guetta, he is happy to have him around as a "security guard" who is willing to climb tall buildings to locate the most lucrative spots. Eventually, Thierry realizes that, in order for his film to be successful, he must find a way to find the reclusive Banksy. He finds Banksy, however, almost impossible to track down. The power of intention works wonders though, for on a trip to Los Angeles, Banksy himself contacts Thierry to ask for his help in finding the best places to post in L.A. The end result is an ongoing relationship and a Banksy art show called "Barely Legal" that does extremely well financially. As far as its artistic merits, I will leave that to others to decode.

After Banksy tells Guetta to leave his tapes with him and go put on his own show, Thierry does just that, renting an old CBS Studio and transforming it into a factory where he endeavors mightily to put on his own show "Life is Beautiful" under the name "Mr. Brainwash". The 2008 show, aided by an L.A. Weekly cover story, earns Thierry over one million dollars and catapults the Frenchman into the ranks of the world's most popular street artists. Exit Through the Gift Shop may be the real deal or it may be a tongue-in-cheek spoof of the gullibility of the public and the crass commercialism of the art world but only Banksy really knows. It does, however, provide a fast-paced and highly entertaining glimpse into a world that has, heretofore, eluded the camera because of its secretive nature and dubious legality.

Banksy directs a documentary about Thierry Guetta who immigrated from France in 1999. He opened a trendy vintage clothing shop in L.A. He is constantly filming with his video camera. He discovers his cousin is street artist Space Invader which turns into a more in-depth obsession with other street artists. Invader connects him with Shepard Fairey which leads to other artists. He gets intrigued with the secretive Banksy. He films Banksy and then Banksy turns the camera on him.

There is a fun energy about this. It feels guerrilla secretive outsider work. Then the question becomes whether this is real or fake or semi-real. It colors the movie for me. In the end, this is another form of street art. It doesn't have to follow any demands of a documentary. I took the whole movie with a grain of salt. It doesn't mean it's bad. I just wish this is a more definitive solid movie about Banksy.

Not that I felt the same thrill Thierry must have gotten while roaming the streets with street artists, I however admit to downloading the movie via torrent (yes its illegal), and so watched it in my own living room for anyone interested in the circumstances of the review.

Viewers should be reminded that Exit Through the Gift Shop is a documentary rather than a movie, but at the same time plays out more like an adventure movie than an educational one about street artists. Albeit being more down to earth, a fitting comparison could be Confessions of a Dangerous Mind.

Thierry Guetta is our main character and camera guy at the same time. While lurking behind the camera he tells us his intriguing story when his life took a sudden and distinct turn. He had became known as "the guy with the camera" - developing some kind of compulsive disorder after his mother passed. His argument that everything should be recorded or else abruptly might get lost at any point in life seems reasonable but his thousands of tapes, that nobody would ever watch, piled up in his basement confirms the maladaptive nature of his behavior.

His compulsive filming became a useful tool first when he met a street artist that he began to follow - filming every event of the artists creative process. He sank deeper and deeper into the world of street artists and that became sort of an addiction to Thierry. He seemed to almost forget about his wife and kids. Exit Through the Gift Shop tells us as much about street artisting as it does about Thierry himself. Despite being, as he himself points out, "a ghost behind the camera", his character truly steals the show. This is by no means a problem but rather enrich the story with a greater purpose. Thierrys meeting with Banksy and the following episodes poses a lot of interesting questions about what art really is, what it means to humans, what talent is made of and even about complex group behavior.

Despite being directed by a street artist and evidently put together from thousands of different tapes, Exit Through the Gift Shop is amazingly well directed. It doesn't feel hyped, it doesn't seem to lie or exaggerate the happenings and the fact that an interesting, motivated and special character gets to portrait everything from an outside view is fascinating to watch. My text is hardly enough to summarize it so the only tip i can give you is WATCH IT!