I used to enjoy these kind of shows, finding out random facts and unknowns about brands you've known since childhood, but the innocence of these tv shows has long since died and they've become a vehicle for "celebrities" to push their agendas or act like they really care, everything feels like point scoring these days rather than genuine passion.
First episode started ok, there were some questionable stats and maths that made little sense, a strange wonder and something that made total sense and some passive aggression at an innocent chef. Helen is clearly a nice person, however when she tries to go into serious journalist mode she comes across as quite rude and aggressive. More of an attack often looking at the camera for a virtual high 5 off the overly sensitive generation.
What's becoming increasingly obvious in these shows is hypocrisy, these people not living perfect lives trying to continually cast shade, having to create flexitarian terminology for people who occasionally eat vegan/vegetarian is just peculiar and another term in a world obsessed by not being labelled but bringing in a billion new labels.
I'm so bored of hearing about social media and the celebrity feelings on environmental issues when they do so very little and often aren't even following these Uber ethical lifestyles themselves. Let's just mention something that's often overlooked, when your work schedule is pretty light and you earn a lot more than regular folk it's very easy to look down on people, it's often not that they don't care, it's just that it's exhausting trying to navigate life on a budget and be perfect people. Yet celebrities who pay countless people to do basic jobs don't see their own hypocrisy.
Then came episode 2 which might be where my interest dies as it was almost embarrassing watching Helen attempt to be a serious journalist by continually asking "why do we eat crisps when they're not good for us?". A 5 year old can answer that. There's one brilliant scene that sums up her poor delivery in this show when interviewing an impressive charity worker, Helen scoffs at waste and the charity worker says "we buy them" to which there is no retort. I mean the show opened on her opening two bags of crisps for no other reason than to show she eats crisps like the common people, the underlying blind hypocrisy is hilarious.
She then goes on to be pretty rude to Gary, multiple walkers employees and questioning things to be controversial whilst showing very little awareness about how silly she is sounding. Again showing a dazzling lack of maths ability, talking about 30% less packaging on the 6 pack size which now depressingly are 5 packs, she acknowledges whilst 30% of 1 bag doesn't seem much 30% of millions is actually alot, it's surprisingly still 30%. It's amazing this show is trying to seem deep by pointing out childrens math.
It then does the tired trope of a taste test, the first episode it got an articulate person to give a biased answer compared to a lad they made look silly who didn't know the word "texture", the second episode is mocking of established practises and being disrespectful to a brands explanation of how they are a powerhouse, even using an expletive at one point which seemed just rude.
I could go on for ages with what this show is, just a woman trying to point score and look cool to the current generation who are saving the planet by destroying it but shaming everyone! Helen isn't a good host, she feels genuinely uneducated on what she tries to push as her own opinions. Someone constantly veering to rude instead of hard hitting. Just a show that 10 years ago would've been a genuine look whereas now is just a veiled attack by the generation curing hate by hating in new directions.
