What does Oscar stand for? Why?
By Sultan Gencer
March 13, 2023
@filmstarstudies
This year's #Oscars95 did not feature the red carpet, which was less appealing than in previous years. As previously observed, the color red heightened the appeal of renowned personalities uniquely. Their presence was swallowed up by the pale carpet color. Also, the strolling area for guests was small and tight, resulting in almost identical photographs. It was difficult to find eye-catching or gorgeous video clips or photographs. Surprisingly, only a few A-list stars attended the ceremony, and no applause could be heard from fans or members of the public. Similarly, the film stars' #Oscars2023 social media posts were noticeably low, notably on Twitter and Instagram. For the stars, the Oscar is losing its relevance as a source of status, a privileged position, and a platform for product endorsement and publicity. Notwithstanding that the non-red carpet pre-ceremony were extensively covered by digital, online, and social media, there was a noticeable lack of enthusiasm and excitement among the attendees.
There were separate brand, magazine, or agency parties both before and after the #Oscars95 ceremony. Stars also attended the events and were photographed. The period around Oscar was replete with celebratory and mediatized activities, beginning with the nominees' award promotion and concluding with post-ceremony publicity and coverage, whether they won or not. Months, if not a year, of planning have vanished in the blink of an eye.
Oscar-The Academy Awards play an essential role in shaping people's perceptions of movie stars. It is a form of affirmation of cinematic acting in a certain picture, combined with critics and viewers' appreciation of the actor's skill. Winning or getting nominated becomes an identifying (or differentiating, one-of-a-kind) phrase in the actor's media depictions and biography. Oscar offers actors momentary popularity; nonetheless, the main question is if it delivers fresh performing alternatives or not.
In some cases, such as with Julia Roberts, nominations and/or Oscar wins changed the star's standing. In the early years of her career, an Oscar nomination and win transformed her status from a rising film actor (from the late 1980s to the early 1990s) to one of Hollywood's most influential stars in the early 2000s.
Despite the fact that it is her unique case, it still shows how rising actors may be noticed and applauded during nomination campaigns or after receiving an Oscar. The Oscars provide hope that great exposure may enhance awareness of their names and images, among other aspects.
Yet, it is different for established stars who allude to the re-validation, legitimization, and re-recognition of their talent. When it comes to established film stars, keeping a high level of components (e.g., pay, film budget, box office, star vehicle, good reactions) is just as important as winning an Oscar.
On the contrary, not all film actors want the Oscar, such as Marlon Brando, who has harshly criticized and expressed his objection to its oppressive norms, lack of understanding, and discriminating responses to off-screen events such as minority and race.
The Oscar is one of the few credible worldwide prizes with at least symbolic significance. It is advantageous for films and performers whose names are published as a marketing tool to use exaggerated words like "Oscar Winner" or "Oscar Nominated" in advertisements and promotions.
The Oscars are awarded through a linear, continuing, dynamic, and ever-changing procedure. There is always "the next," and the Oscar is awarded to whomever or wherever the worldwide preparation takes place each year. It can be an aspect of film investments, and the item in stars' films involves a production or distribution firm.
