Branding in Seongsu-dong

This show is too long for the simple story. Half the number of episodes would have sufficed.

The body switch could have been handled in a more humorous manner. Apart from the sanitary pad joke, there weren't many funny moments. They slipped too easily into their new selves. Body language wasn't differentiated sufficiently so after some switches it was hard to tell whether they were themselves or not. Too many switches. The cute vibe in the first part did not gel with the grief and angst of the second part. Patchwork story.

There was too much about the colleagues fighting and seniors and sabotage. In the end I couldn't are less who was doing what to whom.

Advertising is hardly life and death.

Kim Ji Eun looked dour for lots of the show. She is better in mainly serious dramas. Lomon looked like he was in a office attire fashion shoot.

I'm at rpisode 18 and am quite surprised at the lower ratings thus drama received on other sites. Since the beginning of covid I got into Kdrama...initially I liked everything but as I grew more experienced I became more selective. The past year or so I found I often got into a drama but around the mid point I lost interest as the plots were repetitive and always they threw in some obvious misunderstanding to drag it out. 16 episodes is generally too long I find. This drama is 24 short episodes and in total is roughly 10 1 hour episodes. The leads have chemistry and the plot is certainly not as expected. I cannot wait for the last few as this is the first drama I became addicted too since The Glory.

I certainly recommend it.

_Review:_

Kim Ji-eun and Park Solomon's chemistry is undeniable, making their interactions compelling to watch. The tension between them is palpable, and their ability to switch between personas seamlessly is impressive.

Watching a single actor masterfully portray two distinct shades within the same drama was a treat. Kim Ji-eun's and Park Solomon's versatility shines as they effortlessly switch between their characters' traits, emotions, and mannerisms.

What truly impressed me was their ability to seamlessly transition between their own personas and the switched souls.

This drama showcases exceptional acting, and I highly recommend it!

Didn't expected how this turned out. Was good . I always pushed it back to never see it again , because I didn't know much about the cast and it doesn't had the grip to make me to watch, as for me . But , they got me wrong. I thought it was a simple body switching story , but proved me wrong with amazing cast , good story and songs . Especially the main leads , for me , they worked out good. Loved , enjoyed watching this drama and liked it because it had a bit mixed genre. So if anyone is in confusion like me , give it a shot to watch an underated good show with a bit of romance , comedy , thriller, joy and like wise. Don't wish to spoil with story , its for you to see.

Final rating after watching all episodes - no change, still 6 stars. Am not a fan of lapses of time near the ending of a drama. The FL didn't improve to impress me much since I last rated. Would have liked to up my rating due to Lamon's acting but the overall drama kept my rating the same.

Original rating of 6 stars - Branding in Seongsu has some positives to it and some things I don't like about it. First, love the theme of branding - I thought the ideas I saw here are ingenious. Loved the pharmacy idea which was both humorous and would be a great idea in real life if placed in the right areas. Also loved the Whiskey idea - very different concept too. The humorous and sexiness of the branding comes across. Love the subtle comical moments overall in the series so far as well. What creeps me out though is that when they switch souls I can't fantom kissing yourself romantically basically - you know what I mean..... just creepy. Worse than the thought of "kissing cousins" or the phrase "go "F" yourself? As far as the casting goes, (Lomon Park Solomon), plays So Eun Ho the utmost best. Looking forward to seeing more of him in the future as well. When he was switched into the female soul his confidence just shined through. On the other hand the FL to me didn't give as good of a vibe when they were switched. Didn't like the attempt of acting with masculine traits .

#BrandingInSeongsu #BrandingInSeongsuDong #ParkSolomon #Lomon #SwitchingSouls.