Agent State Farm

Agent State Farm is a strong example of a big brand campaign done with flair. It succeeds in being memorable, funny, and on brand. It doesn't reinvent advertising, but it does a number of things right: knows its audience, uses star power, plays its strengths (Schwarzenegger's accent, persona), and delivers.

If I were to give a rating as a commercial piece, I'd say it's around 7/10. It hits above average for its creativity and execution, though not flawless.