La Cucaracha

Pioneer Pictures followed Warner Brothers July 1934 color short "Service With A Smile" with its own Technicolor short film a month later in August 31, 1934's "La Cucaracha." The small Pioneer studio, affiliated with RKO, was formed to produce color movies. Two Whitney-family members, large stockholders in Technicolor, believed in the company's technology. At first having ambitions to produce the first color feature film using the new process, the Whitneys, along with Merian C. Cooper ("King Kong") as the studio's vice president of production, opted for the shorter musical. In "La Cucaracha," Steffi Duma stars as a jealous singer who hears a famous theatre owner is looking to audition her dancer boyfriend in a Mexican cafe. Her attempts to derail his chances are an excuse to display Technicolor's vibrant colors to the viewing public.

"La Cucaracha" gained fame as the Academy Award winner as the Best Short Subject in a Comedy. Its success at the box office spurred interest towards financing expensive feature films. Pilgrim had spent $65,000 on the 20-minute color short, far more than the normal $15,000 black and white movie at the time.

Señor Martinez, a famous theater owner, visits a local café in Mexico because of its reputation for good food and to audition the famous dancer who performs there.

Martinez tells the café owner that if the dancer is as good as he has heard, he will offer the dancer a contract to perform in his theater.

The café's female singer hears about this and is determined that he won't leave the café without her.

First full color live action film. Odd that they'd choose this topic.

Also odd that it came from Pioneer Pictures and not a big studio.

It's an interesting curio and not much more.

In fact, as a short, it feels like a feature and it's horribly directed.

The use of color is just OK but the entire production was out of focus.

Not sure if that's just the copy or if it was like that originally.

It's pretty lightweight, but "La Cucaracha" is fun to watch, and it is not without a couple of clever touches to go with the colorful setting, the likable characters, and the simple story. The early Technicolor still looks pretty good, and it has held up better than the sound (as the other reviewers here have mentioned, the sound is sometimes a bit muddled). It also has a good energy level and an upbeat feel to it.

Steffi Duna stars as a café singer in love with the dancer who also performs there. She becomes worried when a visiting impresario considers taking the dancer to the city to give him his big break, so she makes plans to disrupt his visit. Duna works well in the part, since she is attractive in a mischievous sort of way, and she makes the simple character believable. Paul Porcasi, so often cast in tiny parts, gets a chance to play a larger role here, and he is well cast as Martinez.

The story is somewhat predictable, but pleasant, and it has some funny moments. The whole movie works pretty well for a short feature of its era and genre.

I sought this out because I'm on a quest to understand the influence of Spanish-speaking filmmakers. I'm really impressed with the current crop wherever they live. Surely there's a literary tradition of folding behind this: Cervantes, Borges, Cortazar...

Now this isn't quite a Spanish film, it is by gringos and only references Spanish idioms. But it is interesting nonetheless.

It is the first film made with the three strip Technicolor process, so it is an audition of sorts. And the audition is for color and spice, if you will.

So the story centers on an audition and on spice, both wrapped in Spanish trappings. That allows our performers in the show within the show to be colorful, especially with greens and blues. Very nice.

The fellow that has to be pleased has an encounter with the girl who we are to receive as sexy. He blushes and a subtle red light is used on his face. Pretty good. The folding here is that the judge in the on screen audience likes the "color." And we are meant to as well.

Then there's a bit with two warring numbers, one the title song that mentions marijuana.

Ted's Evaluation -- 1 of 3: You can find something better to do with this part of your life.

Well worth finding a copy; the first live-action 3-strip Technicolor film is very pretty to watch (note in particular the beautiful blues in some of the costumes), is well-timed, and has a funny set piece in which the pompous theatre owner gets a well-deserved commupance from the fiery lady. The only problem is that the sound quality of the Roan DVD, which I have, was not very good, and made it very difficult to understand some of the dialogue. I probably would have given this a higher rating than the 7 I gave it, if the sound quality had been better. All the same, I recommend it.