La chiave del successo

Did they ever distribute a hit movie? They had a few good movies out there in the '80s (like MIRACLE MILE, RIVER'S EDGE, and SHAG), but nothing that resembled a box office hit.

Why? Could their release schedule be a reason? Or their lack of marketing?

Take LOVE OR MONEY. It hit theatres in early January 1990, smack in the middle of Oscar season. I was working in a theatre then, and this movie was plopped on one of our (five) screens with no fanfare, advertisement, or advance screenings. Nobody knew what the hell it was. Patrons who asked about it were met with shrugged shoulders and a recommendation for BACK TO THE FUTURE II (our big movie at the time). Maybe I saw some of it on break; I don't remember (but for some reason I recall a question mark at the end of the title). As a result, the LOVE OR MONEY house was deserted for seven days, until it was booted out the next weekend for GLORY.

I have never seen LOVE OR MONEY in a video store, or on HBO, or on TBS, or even on a third-rate UHF station at three in the morning. And judging by the dearth of comments here, neither has anyone else. But at least I've heard of it, and can differentiate it from that lame, similarly-titled Michael J. Fox movie that came out a few years later.