Search specialists Reprise Media, has appointed Chris Ernst to the newly created role of performance director.
The announcement:
September 27, 2012: Search and social media agency Reprise Media has made its third senior appointment in a week, naming Chris Ernst as the agency’s first performance director.
Ernst takes up the new role on October 2nd. He is previously an account director with Reprise Media in London where he was a key leader in search campaigns for clients including Coca Cola UK and the world’s largest brewer, Ab InBev, across the UK and several European markets. Prior to this he was senior search specialist at Mediacom UK working across Rbs Insurance, Rbs recruitment and Citi International.
Now to be based in the Reprise Media Sydney office, Ernst’s key roles will be to lead the agency’s national search team and drive an expanded product offering across other online and direct response channels.
The announcement:
September 27, 2012: Search and social media agency Reprise Media has made its third senior appointment in a week, naming Chris Ernst as the agency’s first performance director.
Ernst takes up the new role on October 2nd. He is previously an account director with Reprise Media in London where he was a key leader in search campaigns for clients including Coca Cola UK and the world’s largest brewer, Ab InBev, across the UK and several European markets. Prior to this he was senior search specialist at Mediacom UK working across Rbs Insurance, Rbs recruitment and Citi International.
Now to be based in the Reprise Media Sydney office, Ernst’s key roles will be to lead the agency’s national search team and drive an expanded product offering across other online and direct response channels.
- 9/27/2012
- by Georgina Pearson
- Encore Magazine
Hughes, left, and Coats
Andrew Hughes has been promoted to innovation and technology director at Mediabrands’ search and social agency Reprise Media. David Coats will step into Hughes’ previous role as Seo director, moving from the same role at rival agency Mediacom.
Craig Ellis, CEO of Reprise, said: “These new senior appointments will add substantial weight to our team and bring new thinking and expertise to our clients’ business challenges.”
Coats said: “I’m extremely excited to be working alongside Andrew and such a broad range of talent in the Mediabrands agency family and look forward to leading the outstanding Seo team.”...
Andrew Hughes has been promoted to innovation and technology director at Mediabrands’ search and social agency Reprise Media. David Coats will step into Hughes’ previous role as Seo director, moving from the same role at rival agency Mediacom.
Craig Ellis, CEO of Reprise, said: “These new senior appointments will add substantial weight to our team and bring new thinking and expertise to our clients’ business challenges.”
Coats said: “I’m extremely excited to be working alongside Andrew and such a broad range of talent in the Mediabrands agency family and look forward to leading the outstanding Seo team.”...
- 9/19/2012
- by mumbrella
- Encore Magazine
The death of online display advertising will be debated at this year’s Mumbrella360, in the next session to be announced for the June conference.
Peterson
Hughes
Andrew Hughes, director of Seo at Mediabrands’ search operation Reprise Media, and Julian Peterson, sales and marketing director of customer acquisition company Dianomi will argue that performance advertising – where advertisers pay based on actual results – holds all the cards.
Lomas
Hodges
Meanwhile Nic Hodges, head of innovation and technology at media agency Mediacom, and Marc Lomas, from online trading platform Cadreon will argue in defence of online display.
The debate is a timely one with prices for online advertising under downwards pressure and the number of impressions delivered growing.
The session was selected via Mumbrella’s callout for curated sessions. Dianomi’s proposal argued that “Buying display ads by Cpm is becoming increasingly wasteful as publishers continue to rort advertisers with contrived page impressions.
Peterson
Hughes
Andrew Hughes, director of Seo at Mediabrands’ search operation Reprise Media, and Julian Peterson, sales and marketing director of customer acquisition company Dianomi will argue that performance advertising – where advertisers pay based on actual results – holds all the cards.
Lomas
Hodges
Meanwhile Nic Hodges, head of innovation and technology at media agency Mediacom, and Marc Lomas, from online trading platform Cadreon will argue in defence of online display.
The debate is a timely one with prices for online advertising under downwards pressure and the number of impressions delivered growing.
The session was selected via Mumbrella’s callout for curated sessions. Dianomi’s proposal argued that “Buying display ads by Cpm is becoming increasingly wasteful as publishers continue to rort advertisers with contrived page impressions.
- 3/25/2012
- by mumbrella
- Encore Magazine
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