Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them.
Liguori, who held top positions at Fox Broadcasting, Tribune, Discovery Communications and HBO, has been named CEO of VideoAmp, one of a handful of upstart audience-measurement technology firms that has gained traction in recent years as big media companies seek an alternate to Nielsen, the primary tabulator of media consumption. Liguori has overseen the company as chairman since 2023 and been a member of its board for five years. He took a hands-on role at the start of 2024 as the company ran into some financial hurdles and had to lay off staff.
His new duties emerge after the exit of Pete Bradbury, who had been working as VideoAmp’s chief growth and commercial officer.
“Peter’s strategic vision, combined with the strength of the new leadership team,...
Liguori, who held top positions at Fox Broadcasting, Tribune, Discovery Communications and HBO, has been named CEO of VideoAmp, one of a handful of upstart audience-measurement technology firms that has gained traction in recent years as big media companies seek an alternate to Nielsen, the primary tabulator of media consumption. Liguori has overseen the company as chairman since 2023 and been a member of its board for five years. He took a hands-on role at the start of 2024 as the company ran into some financial hurdles and had to lay off staff.
His new duties emerge after the exit of Pete Bradbury, who had been working as VideoAmp’s chief growth and commercial officer.
“Peter’s strategic vision, combined with the strength of the new leadership team,...
- 7/17/2025
- by Brian Steinberg
- Variety Film + TV
Peter Liguori, a well-traveled exec who had a lengthy stint at Fox Broadcasting and also ran Tribune Media, has been appointed CEO of ad tech firm VideoAmp.
He had been leading the company since 2023 as executive chairman, officially taking the helm in January 2024 as 20% of employees were laid off. Liguori has been a member of VideoAmp’s board of directors for five years.
Last April, Liguori presided over an event for advertisers in Lower Manhattan that was winkingly dubbed the “Vampfronts,” VideoAmp, which has raised hundreds of millions in venture and private equity funding, has sought to provide viewership data and insights, joining rivals like iSpot and Comscore in pitching itself as a viable alternative or supplement to Nielsen. Last year, during a months-long contract dispute between Nielsen and Paramount, VideoAmp’s data was used to publicly report viewership on CBS and other Paramount networks.
Along with Liguori’s appointment,...
He had been leading the company since 2023 as executive chairman, officially taking the helm in January 2024 as 20% of employees were laid off. Liguori has been a member of VideoAmp’s board of directors for five years.
Last April, Liguori presided over an event for advertisers in Lower Manhattan that was winkingly dubbed the “Vampfronts,” VideoAmp, which has raised hundreds of millions in venture and private equity funding, has sought to provide viewership data and insights, joining rivals like iSpot and Comscore in pitching itself as a viable alternative or supplement to Nielsen. Last year, during a months-long contract dispute between Nielsen and Paramount, VideoAmp’s data was used to publicly report viewership on CBS and other Paramount networks.
Along with Liguori’s appointment,...
- 7/17/2025
- by Dade Hayes
- Deadline Film + TV
Greta Jiehan Lee is an American actress who is primarily known for her distinct role starring as Maxine in the Netflix comedy/drama television series Russian Doll and for her role as Stella Bak in the second season of the Apple TV drama series The Morning Show. Earlier this year, she went on to gain even broader recognition for her captivating role as Nora in the romance/drama film Past Lives.
Greta Lee Biography: Age, Early Life, Family, Education
Lee was born on March 7, 1983 (Greta Lee age: 40) in Los Angeles, California. Her parents both originally from Korea. She has one sister, Sharon Lee.
While studying at Harvard-Westlake School, Lee discovered her passion for the performing arts. After graduating from high school, Lee attended Northwestern University, where she studied communication and theater. She then relocated to New York City in order to pursue her acting career.
Greta Lee Biography: Career
In...
Greta Lee Biography: Age, Early Life, Family, Education
Lee was born on March 7, 1983 (Greta Lee age: 40) in Los Angeles, California. Her parents both originally from Korea. She has one sister, Sharon Lee.
While studying at Harvard-Westlake School, Lee discovered her passion for the performing arts. After graduating from high school, Lee attended Northwestern University, where she studied communication and theater. She then relocated to New York City in order to pursue her acting career.
Greta Lee Biography: Career
In...
- 8/9/2023
- by Trevor Hanuka
- Uinterview
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