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Acast, the world’s largest independent podcast company, today announced the success of a podcast advertising campaign with the well-known multinational consumer goods company Henkel. The campaign highlighted Henkel’s Schwarzkopf Keratin Color across Acast’s “Yo Quiero Dinero” and “Se Reglan Dudas” podcasts and was developed to authentically attract Hispanic consumers, especially those who speak Spanish in their homes.

According to a brand lift study conducted by Acast at the conclusion of the campaign, exposure to the ads resulted in an astounding 43% lift in intent to purchase Schwarzkopf Keratin Color within the next month.

“Every person has gone through a deeply personal journey with their hair. It’s intertwined with who we are and because of that we connect through story and shared experiences. Acast understood the power of storytelling for the Schwarzkopf Keratin Color brand and created a multifaceted campaign that resonated with Hispanic audiences in an authentic...

For the last few months, trades, outlets, brands across the world have all wanted their slice of discourse in the marketing and publicity heaven that is Greta Gerwig's “Barbie” (2023). For a website dedicated to Asian cinema, it might be argued that this smidge of pie was not ours to claim. Yet as I sat through its credits, celebrating our collective womanhood, a film by Lee Sang-Woo came to mind. 11 years ago, in another “Barbie” (2012), then-child actress Kim Sae-Ron quipped, “A pretty and skinny person like (Barbie) doesn't exist. If she does, then she must be an alien.”

on Amazon by clicking on the image below

Alien, meaning someone not of this planet, or perhaps, someone not of this country. Lee Sang-Woo's “Barbie” once illuminated an uncomfortable truth: the Eurocentrism of Barbie, and at larger value, the Eurocentrism of many American owned megacorporations that purport themselves to be global,...

It's ironic that the most iconic social realist films: “Children of Heaven”, “Umberto D.” and “Factory Boss”, often contend with the most impossible situations. In Zhang Wei's near decade-old treatise on China's manufacturing boom, toy manufacturer Lin Dalin (Yao Anlian) fights tooth and nail to complete a final order that might save his factory from financial collapse. In the week that follows, long drawn repercussions of unethical labor, workplace abuse and exploitative business deals mount on him. Bearing a core goal to humanize, “Factory Boss” portrays a flawed system through the very people within it, who must play their part in order to survive.

Factory Boss is screening at New York Asian Film Festival

With the urgency of a thriller, we open to a burning truck. A warning sign from factory workers to our protagonist, Dalin, that he had better pay up months of overdue wages. Traversing from luxury office to downbeat factory,...

When it comes to making features like this one, i love the idea of coming up with my own personal “100 Great Kung Fu Movies” of all time. It is tough choosing just 100 because you know there are many more great Kung Fu movies that are not on the list.

I have decided that to make the list, a movie must have a few hand to hand moments during fight scenes in the movies chosen. If for example its mainly sword play with one fight scene hand to hand it won’t make the list. Its old school “style” Kung Fu movies, not modern day settings.

I understand everyone will have their own personal favorites and some may not agree with my list and that’s fine because it’s nice to have different opinions on this genre which keeps it fresh and alive when having good debates.

Anyway, thank you...

What we lack more and more these days are epic fight scenes in the final part of kung Fu/Martial Art movies. We have seen less and less one on one fight scenes in the final battle over the past 15-20 years, which is a shame but we have seen recently a few flicks bringing that winning formula back.

I want to name a few of my favorite end fight scenes and please feel free to comment below, your favorite fight scenes and maybe they will be added to the future features.

 

Hitman In The Hand Of Buddha

1.Hitman In The Hand Of Buddha (1981)

Cast:Hwang Jang Lee, Eddie Ko, Tino Wong Cheung, Meng Hoi, Fan Mei Sheng, Corey Yuen

Fight Choreographer:Meng Hoi, Corey Yuen, Chin Yuet Sang

 

Fist Of legend

2.Fist of Legend (1994)

Cast:Jet Li, Chin Siu Ho, Billy Chow, Yasuaki Kurata, Shinobu Nakayama

Fight Choreographer: Yuen Woo Ping

 

Kickboxer

3.Kickboxer (1993)

Cast:Yuen Biao,...