Starbucks is getting in the stream of things.
For its latest advertising campaign, it tapped Harry Mack, who went viral back in 2017 after posting a YouTube video of his freestyle rapping. Since then, he’s built a sizable presence on both YouTube (2.45 million subscribers) and TikTok (6.5 million followers).
But Starbucks’ campaign with Mack is focused on his newest platform: Twitch, where he’s brought in just over 100,000 followers with livestreams of him rapping off-the-cuff freestyles inspired by viewer chat messages.
Starbucks sponsored one hour of stream time on Mack’s channel, during which he held a punny “reverse roast” event. Instead of dunking on people like you would during a traditional roast, he recommended Starbucks products to them based on personality traits.
For example, when one viewer described themself as “adventurous, dependable, and passionate,” he recommended Starbucks’ flagship medium roast Pike Place.
Per Ad Age, Mack’s reverse roast peaked at 537 concurrent viewers.
For its latest advertising campaign, it tapped Harry Mack, who went viral back in 2017 after posting a YouTube video of his freestyle rapping. Since then, he’s built a sizable presence on both YouTube (2.45 million subscribers) and TikTok (6.5 million followers).
But Starbucks’ campaign with Mack is focused on his newest platform: Twitch, where he’s brought in just over 100,000 followers with livestreams of him rapping off-the-cuff freestyles inspired by viewer chat messages.
Starbucks sponsored one hour of stream time on Mack’s channel, during which he held a punny “reverse roast” event. Instead of dunking on people like you would during a traditional roast, he recommended Starbucks products to them based on personality traits.
For example, when one viewer described themself as “adventurous, dependable, and passionate,” he recommended Starbucks’ flagship medium roast Pike Place.
Per Ad Age, Mack’s reverse roast peaked at 537 concurrent viewers.
- 2/23/2023
- by James Hale
- Tubefilter.com
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