Interactive TV Today and TV of Tomorrow Show founder and host Tracy Swedlow. (Photo via LinkedIn)
Next week, hundreds of media, entertainment and technology executives and stakeholders will come together at a former U.S. Army installation in the middle of San Francisco to lay out plans for the future of technology and television.
It might be difficult to believe now, but there was a time when conferences were siloed by specific industries within those realms: Broadcasters and cable executives went to broadcasting trade shows in Washington. Marketers and advertisers attended the Upfronts in New York City. Technologists gushed over new gadgets at the Consumer Electronics Show in Vegas. Rarely did the industry shows veer outside their lane, even though the industry itself was rapidly changing.
Tracy Swedlow knew early on the sectors were blending together — and that high-level stakeholders from each industry needed to come together to exchange their ideas.
Next week, hundreds of media, entertainment and technology executives and stakeholders will come together at a former U.S. Army installation in the middle of San Francisco to lay out plans for the future of technology and television.
It might be difficult to believe now, but there was a time when conferences were siloed by specific industries within those realms: Broadcasters and cable executives went to broadcasting trade shows in Washington. Marketers and advertisers attended the Upfronts in New York City. Technologists gushed over new gadgets at the Consumer Electronics Show in Vegas. Rarely did the industry shows veer outside their lane, even though the industry itself was rapidly changing.
Tracy Swedlow knew early on the sectors were blending together — and that high-level stakeholders from each industry needed to come together to exchange their ideas.
- 3/22/2024
- by Matthew Keys
- The Desk
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