MIPTV boss Lucy Smith grew visibly emotional as she said farewell to the 61st and final MIPTV late Tuesday afternoon.
Smith, who runs Mip organizer Rx, acknowledged negative feedback from attendees about MIPTV’s end such as “It’s about time” and “What were you waiting for?,” as she talked a packed Palais des Festivals through what they can expect from next year’s Mip London, which will take place at the same time as the London TV Screenings.
“We do believe the time is now,” she said. “Refreshingly, I hear people say, ‘How exciting,’ but I also hear, ‘Will it work?.’ We firmly believe it will and that there is an appetite for a market. The distribution calendar has moved forward to London in February.”
Footfall at MIPTV 2024 was well down on last year, Smith revealed earlier today.
Visibly emotional, Smith said her goodbyes to MIPTV in its current...
Smith, who runs Mip organizer Rx, acknowledged negative feedback from attendees about MIPTV’s end such as “It’s about time” and “What were you waiting for?,” as she talked a packed Palais des Festivals through what they can expect from next year’s Mip London, which will take place at the same time as the London TV Screenings.
“We do believe the time is now,” she said. “Refreshingly, I hear people say, ‘How exciting,’ but I also hear, ‘Will it work?.’ We firmly believe it will and that there is an appetite for a market. The distribution calendar has moved forward to London in February.”
Footfall at MIPTV 2024 was well down on last year, Smith revealed earlier today.
Visibly emotional, Smith said her goodbyes to MIPTV in its current...
- 4/9/2024
- by Max Goldbart
- Deadline Film + TV
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