- (2000) TV commercial: freeinternet.com
- (1995) TV commercial: Pepsi-Cola
- (1997) TV commercial: Taco Bell ("TNS")
- (1997) TV commercial: Pepsi-Cola (with Michael J. Fox).
- (2000-01) Print ads: Digex
- (2001) TV commercial: Nestle's Crunch
- (2001) Music video: Appeared in 311's "You Wouldn't Believe" video.
- Music video: Appeared in Aaron Carter's video, "That's How I Beat Shaq".
- (2002) TV commercial: Burger King
- (June 2001) Music video: Appeared in Sean 'Diddy' Combs, Black Rob & Mark Curry's video "Bad Boy For Life," directed by Chris Robinson, filmed in June 2001 and released in early July, featuring cameos by Dave Navarro, Travis Barker, Ben Stiller, Richard Dunn, Xzibit, Ice Cube, Snoop Dogg, Mike Tyson, Shaquille O'Neal and Crazy Town. The video was nominated for Best Rap Video at the 2002 MVPA Awards and also at the 2002 MTV Video Music Awards, but did not win either award.
- (2002) TV commercial: Radio Shack electronic stores.
- (2001) Print ad: Nestle's Crunch chocolate bar
- (1996) TV commercial: Allsport drinks
- (1992) TV commercial: Reebok
- (2003) TV commercial: Icy-Hot pain reliever.
- (2003-04) Print ads: Icy Hot pain relief Back Patch
- (2004) TV commercial: Nestle's Crunch
- (2002) Print ad: Burger King
- (2004-05) Print ads: Chattem Inc. Icy-Hot Medicated Sleeve
- (2004) Radio ads: Army and Air Force Exchange Service
- (1998) Album: "Respect" (T.W.IsM./A&M/PolyGram Records)
- (1993) Album: "Shaq Diesel" (Jive/BMG Records).
- (1996) Album: "Shaq-Fu: Da Return" (Jive/BMG Records)
- (1996) Album: "You Can't Stop the Reign" (Interscope/MCA Records)
- (2006-08, 18) Print ads: Chattem Inc.'s Icy-Hot Pro-Therapy Support & Pain Relief System.
- (2007-09) Print ads: Chattem's IcyHot Heat Therapy Air Activated Heat Patch
- (2007) Print ads: Mighty Milk and Muscle Milk Nutritional supplement drinks
- (January 2008) Release of Ray J's music video for "Sexy Can I," featuring a cameo by Magic Johnson.
- (April 2009) Public Service Announcement (PSA) TV commercial for Childhelp, directed by Casper Van Dien.
- (2009) TV commercial: Comcast Cable Internet, with Ben Stein.
- (2012) TV commercial: Buick Lacrosse automobile.
- (2013) TV commercial: "Gold Bond" men's lotion.
- (2013-18) Print ads for Gold Bond Powder in new "No Mess Powder Spray" form.
- (2013) TV commercial, "Shaq - 1, pain - 0" for Icy Hot pain reliever.
- (2011) Public Service Announcement (PSA) TV and Internet commercial for Childhelp, staring Betty White, Shaquille O'Neal, Ron Masak, Constance Towers, and Buckcherry.
- (2013) Public Service Announcement (PSA) TV commercial "Great Futures Start Here" for the Boys & Girls Clubs of America with Denzel Washington, Jennifer Lopez, Edward James Olmos, Wesley Clark, Mario Lopez, John Paul DeJoria, Jackie Joyner, Kerry Washington, Martin Sheen, Sugar Ray Leonard, Smokey Robinson, Magic Johnson, Cuba Gooding Jr., Shaun White, Ray 'Boom Boom' Mancini, Courtney B. Vance, Shaquille O'Neal, and others.
- (May 2014) TV commercial "A Little Shake, A Little Tingle" for Gold Bond Medicated Powder.
- (May 2014) TV commercial "Turn On Smart Relief and Turn Off Pain" for the new Smart Relief (electronic) Tens Therapy from IcyHot.
- (2014) Monster Superstar Bluetooth speaker.
- (2016-18) TV ads for The General car insurance.
- (2018) TV commercial for JCPenney.
- (2018) TV commercial: Icy Hot Smart Relief
- (2019) TV commercial for Ring Alarm Security Kit
- (2020) TV commercial: Frost Flakes cereal
- (2020) TV commercial: Papa John Pizza
- (2021) Commercial for Epson EcoTank Printer Ink Tanks
- (2022) TV and social media campaign for online bookmaker PointsBet, and their PointsBet gambling app.
- (2022) Book: "Shaq's Family Style: Championship Recipes for Feeding Family and Friends". Emeryville (CA): Ten Speed Press. ISBN: 1984860062
- (2025) TV commercial: Home Depot
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