L/Studio will soon have an expanded library of titles for viewers to choose from. The Lexus-owned web video hub has teamed with Relativity Digital Media (Rds) to further develop L/Studio’s content offerings.
Under the new pact, Rds will collaborate with L/Studio to develop original content for the brand’s online platform. The two companies will integrate Lexus branding where appropriate, and will rely on Relativity’s sports, fashion, film, and music departments to help create digital content for L/Studio. The Hollywood Reporter, who originally broke the story, notes this is the first major deal under the leadership of Rds’s new president Lisa Eisenpresser.
"This is an exciting time for Relativity Digital Studios as we continue to build our digital presence with compelling, premium content that re-writes the rules for how brands connect with audiences," Eisenpresser said. “Our partnership with Lexus and its award-winning L...
Under the new pact, Rds will collaborate with L/Studio to develop original content for the brand’s online platform. The two companies will integrate Lexus branding where appropriate, and will rely on Relativity’s sports, fashion, film, and music departments to help create digital content for L/Studio. The Hollywood Reporter, who originally broke the story, notes this is the first major deal under the leadership of Rds’s new president Lisa Eisenpresser.
"This is an exciting time for Relativity Digital Studios as we continue to build our digital presence with compelling, premium content that re-writes the rules for how brands connect with audiences," Eisenpresser said. “Our partnership with Lexus and its award-winning L...
- 2/25/2015
- by Bree Brouwer
- Tubefilter.com
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