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Apple today launched Shop with a Specialist over Video, a new live shopping experience on apple.com for customers in the U.S. Shop with a Specialist over Video connects customers looking to purchase iPhone with a retail team member via a safe and secure, one-way video shopping session. With this new service, customers can browse the latest models, explore new features, and learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options. “We’re constantly innovating to deliver an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online. “With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them.” Enhancing the Shopping Experience for Customers Customers can visit apple.

San Francisco, Nov 1 (Ians) Two more senior Apple executives are reportedly moving on amid some high-profile exits from the company in the recent past.

Anna Matthiasson, Vice president of online retail, and Chief Information Officer Mary Demby are leaving the company, reports Bloomberg.

Both women executives held key roles at Apple. While Matthiasson was in charge of Apple’s online store, Demby managed the technology that ran that store, as well as Apple’s services and manufacturing.

According to the report, Karen Rasmussen will now be in charge of online retail but there is still no clarity who will replace Demby.

Apple didn’t comment on the report.

Last month, reports surfaced that Evans Hankey, vice president of industrial design at Apple who had replaced the iconic designer Jony Ive at the company, was moving on.

Hankey will remain in the post for the next six months during the transition period.