Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking for the quote, it's inexplicably now removed from his story. Maybe his editor didn't agree with that statement from "somebody," but Phil thought it sounded about right, and I concur.
If we buy into the fact that corporate America needs to understand popular culture to really be able to relate to its audiences and communicate effectively--Grant McCracken's idea of the "chief culture officer" that I wrote about last week--then what better place to start than pro wrestling? It's very existence feels like an anomaly, with fans loading arenas by the thousands and gathering around television sets by the millions to watch (primarily) men performing the illusion of one-on-one sporting competition, while most fans know that...
If we buy into the fact that corporate America needs to understand popular culture to really be able to relate to its audiences and communicate effectively--Grant McCracken's idea of the "chief culture officer" that I wrote about last week--then what better place to start than pro wrestling? It's very existence feels like an anomaly, with fans loading arenas by the thousands and gathering around television sets by the millions to watch (primarily) men performing the illusion of one-on-one sporting competition, while most fans know that...
- 10/28/2009
- by Sam Ford
- Fast Company
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